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MECM90002

Global Data Policy & Governance

University of Melbourne · Media & Communications
Study & Essay Toolkit
Sem 1 2026 · Side 1 of 2
100% assignment-assessed · no exam
SIDE 1/2   THE TOOLKIT & THE MAP · Fluid data ecology · Sovereignty · Jurisdiction · Regulation models · EU/GDPR · US/UK/AU · Africa · Asia · Latin America 100% assignment · no exam Compiled by AskSia · mapped to the MECM90002 curriculum · asksia.ai/cheatsheet/unimelb-mecm90002

0 · How to Use Thisread first

This subject is graded entirely by writing & a pitch — no exam: an argumentative essay (50%, 2500w), an oral presentation (25%, ~3 min · 3 slides), and a written case study (25%, 1500w). Hurdles: ≥80% tutorial attendance + submit every piece.

The marked skill is narrowing a huge global debate into one sharp, evidence-backed policy argument. So this sheet is a thinking + citing bank: the toolkit + the regional map (Side 1), the scholars, cases & writing engine (Side 2).

Sia → The whole subject is one move: pick a region/case, name a specific problem, argue a targeted intervention. Description loses marks; analysis ("so what for power, rights, the public interest?") wins them.

1 · The Big PictureW1–2

Old media (TV, radio, print) was bounded & territorial — easy for a nation to regulate. Today's data is the fluid data ecology: it sits on servers anywhere, constantly crosses borders, and it's unclear where it's stored or who can access it (cloud, IoT, 5G). That fluidity breaks nation-bound regulation — the core problem of the whole subject.

Governance ≠ government. Government = the state's law over its territory. Governance = multi-actor steering by states + IGOs (UN/ITU/OECD) + blocs (EU) + platforms + civil society.

The course's spine = a spectrum: EU rights-based ▸ US/UK/AU market-based ▸ Global South (Africa/Asia/LatAm) navigating development, sovereignty & platform power.

1b · How the Subject Maps3 parts

The semester runs in three movements — strong essays keep all three live:

  1. Concepts (W1–4) — fluid data ecology, sovereignty, jurisdiction, monopolies
  2. Regions (W5–10) — the comparative tour: EU → US/UK/AU → Africa → Asia → LatAm
  3. Global & future (W11–12) — IGOs, intervention types, AI & data divides

The through-question: in a borderless data world, who should govern data — the nation-state, the market, or a global order — and how? Every assignment is a focused answer to this.

1c · The Core Tensionyour compass

Every topic is a clash of two truths: data is borderless (flows ignore the map) but law is territorial (states rule patches of ground). Whoever you back to resolve it — nation, market, or global body — becomes your thesis.

Reading any case, ask: which actor asserts control, over what, and at whose expense?

2 · Core Concepts IW2–4

Datafication · converting everyday life & behaviour into machine-readable, monetisable data points (Mejias & Couldry; platforms "colonise" the net).

Sovereignty (classical) · supreme authority of a state over its land & people, free of outside interference — since Westphalia (1648). Grimm: it has no fixed meaning & is eroding as states cede power upward.

Data / digital sovereignty · the claim to control data, infrastructure & standards. Plural & contested (Couture & Toupin): national (localisation, sovereign cloud), individual/subjective (Estonia e-ID), Indigenous (Māori data), even platform sovereignty.

Jurisdiction · a court's right to apply & enforce law over subject matter in its territory (procedural · substantive · enforcement). Online tension: the net is global, but jurisdiction presumes a world cut into territories — hard to "anchor."

Extraterritoriality · a state reaching beyond its borders — e.g. Australia's Assistance & Access Act 2018 catches anyone with one Australian end-user.

2b · The Framing TheoryW1 · cite-ready

Network society · Castells — power & production run through global "flows" that transcend time & space, weakening the nation-state's grip. Van Dijck: a "culture of connectivity"; Volkmer: an emerging global public sphere.

Deterritorialisation · new data "territories" where "code is law" (Lessig) — software logic shapes the communicative space & shrinks sovereign power (Volkmer).

Surveillance capitalism · Zuboff — human behaviour captured as raw material for prediction products; the economic engine beneath datafication.

2c · Sovereignty · 4 Typesuse precisely

TypeClaim / example
Nationallocalisation, sovereign cloud (China, Russia)
Individualcontrol your own data (Estonia e-ID)
Indigenouspeoples own data about them (Māori)
PlatformBig Tech's de-facto rule-setting

2d · Claiming Jurisdiction4 bases

  • Territorial — acts on your soil
  • Nationality — your citizens, anywhere
  • Effects — harm felt in your territory
  • Universal — piracy, war crimes, genocide

Online all four strain at once ⇒ the TikTok & GDPR fights are really jurisdiction fights. The deeper point: control follows whoever can enforce, not whoever claims the right.

3 · Core Concepts IIW2–5

Transborder data flows · data moving across borders. Conceptually muddy (Kuner): no shared definition of a "transfer," and "data transit" is largely unregulated — data crosses borders continuously, not by a button-press.

Data localisation · law requiring citizens' data be stored on in-country servers (Russia's Sovereign Internet; China's 2017 Cybersecurity Law — "data comes in but can't get out"). A core sovereignty tool; risks a splinternet.

Data monopolies / gatekeepers · Big Tech (Alphabet, Apple, Amazon, Meta, Microsoft, ByteDance…) with gateway power. Pickard: "vertically integrated monstrosities" wielding power "incompatible with a functioning democracy." EU law names them gatekeepers.

Public vs private power · the worry that states have ceded too much to platforms acting as de-facto censors → an "accountability deficit." Floridi: a "good AI society" can't be left to the market.

Data colonialism · extracting data/value from the Global South & Indigenous peoples, reproducing colonial asymmetries (Mejias & Couldry).

3b · Platforms & the PublicW2–3

Intermediaries · platforms that host & curate content. Their architecture only partly allows the central control old media law assumes ⇒ "many hands" / cooperative responsibility (Helberger, Pierson & Poell 2018).

Public interest / public good · the democratic value data should serve — quality information, equity, protection. Pickard: markets underproduce the information democracy needs. Tisne: AI choices are "collective choices — society must stay in control."

Splinternet · the risk that data-localisation & rival national rules fragment one global internet into walled national ones.

3c · The Fluid Ecology in Practiceconcrete

Cloud — AWS ~29% · Azure ~20% · Google ~13%; a 2025 AWS outage "broke half the internet." IoT & 5G — under-regulated consumer devices. Datafied cars — "computers on wheels" (Tesla footage leak; VW GDPR fine). Smart speakers — Alexa recordings used for AI training.

All show one thing: data is generated everywhere, stored anywhere, governed by no single map.

3d · Who's Responsible?the deficit

Old media law pins responsibility on one actor (an editor, a controller). Platforms' scale + layered architecture mean no single actor fully controls content ⇒ a "responsibility gap" (Helberger's "many hands") — states cede too much to platforms as de-facto censors.

4 · The Regulation Modelsthe analytical grid

Every essay leans on one axis. By philosophy:

ModelCentresHome
Rights-basedcitizen / data subject, privacyEU
Market-basedfree flow, trade, deregulationUS
State-controlgovt primacy, security/ideologyChina, Russia

By who sets the rules: self-regulation (industry codes; "censors by proxy") · state regulation (hard law; risks censorship/splinternet) · co-regulation (industry code + state oversight; Obia: "ill-fitting" under North–South power gaps).

By scale: national (protect culture/security now) vs global/multi-stakeholder (threats are transnational; uncoordinated fixes → a "legal arms race"). The bind (Volkmer): "states solve global problems through a national lens."

5 · Key DebatesW3,5

Regulate data monopolies — necessary & possible? Yes (too big, market fails the public interest). But hard (global span, layered architecture; old law assigns one responsible actor — Helberger's "many hands"). Breakup "won't fix information problems" (Pickard).

Power persists (W5): today's submarine cables map onto the 19th-C British telegraph (~60% British-owned by 1891) — early advantage entrenches the strong; the McBride Report (1980) voiced the Global-South critique.

5b · "Breaking Points"W4

Where fluid data snaps the old sovereignty/jurisdiction frame:

  1. Civic data spaces must be both enabled & safeguarded by democratic states
  2. No agreed meaning of a "data transfer" (Kuner)
  3. "Data transit" undefined & unregulated
  4. Deterritorialisation — platform, subjective & Indigenous sovereignties emerge
Sia → Name which model + which breaking point your case sits on — markers reward that precision over a general "the internet is hard to regulate."

5c · National Quick-Fixesthe risk

When each state "solves" global problems alone, uncoordinated rules collide into a "legal arms race" that "favours the rules of the strongest" (Global Status Report 2019) — and can fragment the net. The pro-global answer: multi-stakeholder bodies (UN Global Digital Compact; OECD AI Principles).

6 · Europe / GDPRW7 · rights-based

The EU = a "Regulatory Superpower" with a rights-based, citizen-centred model that "puts people first." Treats the citizen as citizen-AND-consumer (a neoliberal merge — Ranchordas).

GDPR (in force 25 May 2018), "the toughest privacy law in the world," builds rights around the data subject: access, rectification, erasure ("right to be forgotten"), restriction, portability, objection, limits on automated profiling. Roles: data subject · controller · processor · DPO.

The Brussels effect · GDPR spreads worldwide — any firm processing EU data must comply (Cervi 2022: GDPR-style laws followed across Africa/Asia/LatAm; the US still has no federal privacy law).

Also: DSA (2024, platform content rules, VLOPs), DMA (2024, "gatekeepers" — interoperability, no self-preferencing), AI Act (2024, risk tiers).

Cases: Google Spain (right to be forgotten, 2014); Netflix €4.75m; TikTok €500m (EU→China transfers); X €120m (DSA, 2025).

6b · GDPR Rolesknow who's who

  • Data subject — the identifiable person
  • Controller — decides why/how data is processed
  • Processor — processes on the controller's behalf
  • DPO — the compliance officer firms must appoint

Given a scenario, name each role — a guaranteed analysis point in any EU-data case.

7 · USA · UK · AustraliaW8 · market-based

US · liberal/free-market self-regulation (Locke; limited govt). Pillars = free speech (1st Amendment) + antitrust (Sherman Act 1890). No federal privacy law — only state laws (CCPA). Section 230 shields platforms. Net neutrality flip-flops (Title II 2015 → repealed 2018). US v. Google (2025): monopolised ad-tech.

UK · "duty of care" / online-harm model → Online Safety Act, enforced by Ofcom.

Australia · selective interventionism: Online Safety Act 2021, News Media Bargaining Code (Google paid; Meta "went dark"), eSafety Commissioner/ACMA/ACCC, under-16 social-media ban (Dec 2025).

7b · The US Pendulumwhy it swings

Bodies: FTC (antitrust + consumer), FCC (spectrum/broadband). Politics flips the dial — Obama-era net-neutrality (internet as utility) → Trump-era deregulation ("AI free from ideological bias"; Meta drops fact-checking, 2025).

EU vs US in one line: the EU regulates to protect rights; the US deregulates to protect markets & speech.

8 · AfricaW6 · between paradigms

Navigates between the colonial "development-communication" legacy & mobile-first "leap-frogging." Double colonisation: old empire + new dependency on Western Big Tech (undersea cables, cloud — Mwema & Birhane).

Challenges: 55-state harmonisation, connectivity/digital divide, election-time internet shutdowns, low-resource-language moderation gaps, cheap data-labour. Framework: AU Digital Transformation Strategy 2020–30 (Digital Single Market). Contrast: Kenya (model · "Silicon Savannah" · M-Pesa · Ushahidi) vs Rwanda & Uganda (state-led, "Not Free").

9 · AsiaW9 · control vs commerce

No GDPR-equivalent; a mix of democratic, authoritarian & semi-authoritarian systems. Spine = mis/disinformation + rising digital authoritarianism (shutdowns, surveillance). Mis = false/unintentional; dis = false/intentional (Wardle & Derakhshan typology).

China state-control/cyber-sovereignty (Great Firewall; lowest Freedom House). India highest disinfo risk (WhatsApp). Pakistan PECA + 2021 blocking rules (X blocked). Indonesia paid "buzzers." Soft law: ASEAN fake-news guideline.

10 · Latin AmericaW10 · populism vs platforms

Post-colonial legacy + unstable democracies + concentrated media. Accepts "digital corporate sovereignty" (Becerra & Waisbord) — platforms become gatekeepers of discourse. Weak regulation; Brazil's LGPD is the region's GDPR-style law.

Cases: El Salvador (Bukele · Pegasus spyware); Venezuela ("Patria" digital ID as surveillance); Brazil's X/Musk vs Justice de Moraes (2024 — sovereignty vs free speech); Mexico sues Google ("Gulf of America").

10b · The Global South Lessonsynthesise

Across Africa, Asia & LatAm one pattern recurs: weak or absent national regulation + dependence on Western Big Tech ⇒ platforms become de-facto sovereigns of the public sphere. The "intervention" is often building capacity, not just passing a law — a sharp angle for an essay.

10c · Reading a Regiona method

For any region, pin four things: its philosophy (rights / market / state-control), its signature law, a vivid case, and a scholar. That quartet = a ready-built body paragraph. Then contrast two regions to show you grasp the spectrum, not one dot on it.

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MECM90002
Global Data Policy & Governance
University of Melbourne · Media & Communications
Study & Essay Toolkit
Sem 1 2026 · Side 2 of 2
Apply · cite · write
SIDE 2/2   APPLY & WRITE · IGOs & interventions · The future · Scholar bank · Case bank · The essay · Presentation · Case study · Argument craft · Integrity 100% assignment · no exam Compiled by AskSia · mapped to the MECM90002 curriculum · asksia.ai/cheatsheet/unimelb-mecm90002

11 · IGOs & InterventionsW11

Inter-governmental bodies: UN agencies — ITU (1865, spectrum/telecoms), WIPO, UNESCO; thematic — OECD (AI Principles 2019, first intergov. AI standard); WTO/GATS (trade lens).

Soft vs hard law: soft = non-binding, fast, flexible (OECD AI Principles, guidelines); hard = binding treaty (Budapest Cybercrime Convention).

4 intervention levels (Gorwa, platform governance) — a ready essay frame:

  1. Government — laws, bans, taxes, infrastructure, co-regulation
  2. Platform — moderation, ToS, oversight boards, ad libraries
  3. IGO — soft/hard law, summit diplomacy
  4. Civil society — petitions, submissions, campaigns, protest

11b · Interventions · Examplesby level

  • Govt — EU GDPR/DSA/DMA · AU Online Safety Act · Pakistan blocking rules
  • Platform — Meta Oversight Board · Community Notes · ad libraries
  • IGO — OECD AI Principles · UN Global Digital Compact · ITU summits
  • Civil society — Digital Rights Watch · AlgorithmWatch · petitions/submissions

12 · The FutureW12

Tech outpaces regulators. Three recurring issues: algorithmic bias (facial recognition misreads Black faces 5–10× more — Buolamwini; Noble), data divides (Global South as raw-data provider), and individual data sovereignty beyond GDPR.

  • AI scraping — Meta trains on Insta/FB data; EU can opt out, elsewhere unclear
  • "Ethical coding" — who supervises the coder? AI built in West/China; Global South a "receiver" → new infrastructure colonisation
  • Beyond law — dynamic consent, usage control, federated identity

11c · Soft vs Hard Lawknow the trade

Soft lawHard law
Formguidelines, codestreaty, statute
Binding?noyes
Speedfast, flexibleslow, durable
e.g.OECD AI PrinciplesBudapest Convention

12c · Closing SynthesisW12

The wrap-up reprises the spine — EU rights vs US market vs Global-South capacity gaps — and warns that tech keeps outrunning regulators. Career payoff: these debates feed roles at the OECD, UNESCO, NGOs & platform policy teams.

13 · Scholar Bankcite these

Castellsnetwork society

Global "space of flows" erodes the nation-state's capacity.

Zuboff2019

Surveillance capitalism — behaviour as raw material for prediction.

Volkmer2014/21

Global public sphere; deterritorialisation; the "national lens" bind.

LessigCode, 2000

"Code is law" — software architecture governs behaviour.

BradfordBrussels effect

EU rules become global standards via market power.

Flew & Martin2022

Platform regulation; the internet was never "ungoverned."

Pickard

Market failure; platforms vs the public good/democracy.

Helberger et al.2018

"Many hands" — cooperative platform responsibility.

Grimm · Shachar

Sovereignty has no fixed meaning; the "shifting border."

Couture & Toupin · Kuner

5 senses of digital sovereignty; muddy "data transfer."

Gorwa2019

"What is platform governance?" — the intervention typology.

Mejias & Couldry

Datafication & data colonialism — platforms "colonise" everyday life.

Headrick · Thussu · Schiller

History — tools of empire, the US "free-flow doctrine," media imperialism.

MacBride1980

Many Voices, One World — the NWICO Global-South critique.

Couldry · Floridi

The "mediated centre"; a "good AI society" can't be left to the market.

Goldsmith & Wu2006

Who Controls the Internet? — territorial law strikes back.

Mueller2017

Will the Internet Fragment? — sovereignty vs one global net.

Gillespie

Custodians of the Internet — the politics of content moderation.

14 · Case Bankessay-ready

Platforms & antitrust

  • Cambridge Analytica — data misuse + microtargeting
  • Rohingya v Facebook (2021) — hate speech & Myanmar; $150bn suit
  • Google EU antitrust €2.4bn; US v. Google 2025 ad-tech monopoly
  • EU DMA gatekeepers; Apple sideloading

National regulation

  • AU News Bargaining Code; under-16 ban (2025)
  • UK Online Safety Act; EU AI Act
  • France — Toubon law; Gaia-X; Durov/Telegram

State-control

  • China Great Firewall + 2017 Cybersecurity Law
  • Russia "Sovereign Internet" (2019), DPI, MAX app
  • Pakistan PECA; TikTok v US (sovereignty vs security)

Global South / infra

  • M-Pesa · Ushahidi · Silicon Savannah (Kenya)
  • Brazil X/Musk; El Salvador Pegasus; Venezuela "Patria"
  • Submarine cables; ITU/INTELSAT/Starlink

History (W5)

  • British telegraph empire · Reuters — ~60% British-owned by 1891
  • Marconi wireless monopoly (Titanic 1912); ITU 1865
  • McBride Report 1980 · WTO/GATS — "comms as trade"

Privacy & data

  • GDPR fines — Netflix €4.75m · TikTok €500m · X €120m (DSA)
  • Optus / Medibank (2022) — AU breaches, cross-border data
  • WhatsApp policy — transfers data to US & other regimes

Fluid data & infrastructure

  • Cloud — AWS 29% / Azure 20%; 2025 AWS outage
  • Huawei 5G — banned US/UK/Japan on security
  • Datafied cars · Alexa — IoT data harvesting

Rights & content

  • Google Spain — right to be forgotten (2014)
  • Meta "Community Notes" (2025) — self-moderation pivot
  • RT/Sputnik bans — platforms as transnational arbiters
Sia → One vivid case, fully analysed, beats five name-dropped. Pick the case whose tension proves your thesis.

15 · A1 · The Essay50% · 2500w

Choose ONE of three set questions (~20 sources; argue, don't describe):

  1. National rationale — why a country still needs its own digital policy in a borderless world
  2. UN policymaker brief — what to prioritise when shaping global digital rules
  3. Platform responsibility — what duties a global content platform owes

structureIntro — hook · context · thesis · roadmap
Body ¶ — claim · evidence (case) · theory · analysis · link
Concl. — restate · synthesise · "why it matters"

Narrow the huge question to one sharp, defensible scope (one region, one law, one platform) — breadth is the #1 trap.

16 · A2 · Presentation25% · ~3 min · 3 slides

Be a policymaker: name a specific regulatory problem & pitch an intervention. Slide 1 the case (broad) · Slide 2 the specific issue · Slide 3 the policy angle + first solutions. Don't read slides verbatim (mark penalty). Feeds directly into A3.

15b · Essay Trapsavoid these

  • Too broad — "regulate the internet" can't be argued in 2500w
  • Describing a law instead of arguing about it
  • Theory-dropping — naming Zuboff without using her
  • One region when the question invites comparison
  • No counter-argument — strong essays answer the obvious objection

16b · Pick Your Questionalign A1+A2+A3

Choose the essay question whose case you can reuse across all three tasks — one well-chosen case (a platform, a country, an IGO) can power the essay, the pitch and the case study. Pick where you have real evidence & a clear tension, not the "easiest" topic.

16c · Slide DesignA2 tips

3 slides, ~1 idea each — keep them visual, not wordy (reading text aloud is penalised). One clear problem statement, one concrete intervention, one "why it's feasible." Rehearse to land inside 3 minutes; the pitch is a dry-run of your A3 thesis. Practice once out loud — 3 minutes is shorter than it sounds.

17 · A3 · Case Study25% · 1500w

Develop the A2 idea into a rigorous study of one tightly-bounded case. Pick a lane:

  • Topic 1 — a company / practice / tech field × a policy dimension (e.g. a platform × misinfo moderation)
  • Topic 2 — a country & one national policy — or its absence (the gap is the intervention)
  • Topic 3 — a specific international policy/body (e.g. the UN Global Digital Compact)

3-part structure1 describe case + why it must change
2 define the problem w/ real incidents
3 propose a concrete, targeted intervention

Graded on: problem & context · intervention design · critical analysis > description · writing & citing.

Case study ≠ essay: the essay argues a position; A3 diagnoses one case & designs a fix. Go deeper, not broader — figures/tables don't count to the word limit.

18c · Evidence ChecklistA3

  • The law/policy text itself (primary source)
  • Real incidents — a fine, a breach, a court case
  • 2–3 scholars framing the debate
  • A counter-view you then answer
  • A comparator — how another country/platform handled it

18 · Choosing a Caseset yourself up

  • Narrow — one figure/law/event, never "social media"
  • Has a visible tension (sovereignty vs free flow; rights vs market)
  • 2–3 set scholars genuinely apply
  • Concrete evidence you can cite (law text, reports, coverage)

18b · Worked · Mini Casethe shape

Case: Australia's News Media Bargaining Code. Problem: platform market power starves journalism funding. Evidence: Google paid up; Meta "went dark," signed, then exited news (2024). Intervention: mandatory bargaining + final-offer arbitration. So what: a state forcing platform accountability — but is it durable when Meta can just drop news?

18d · "Targeted" MeansA3 key word

Grading rewards a narrow, feasible, specific intervention: "regulate Big Tech" fails; "extend the bargaining code's arbitration to AI-training licensing" passes. Name the actor, the mechanism, and why it's enforceable.

Then pre-empt the obvious objection — feasibility & unintended effects — in a sentence.

19 · Argument Craftdescription → analysis

thesis template"While [region/platform] appears to ___ ,
this essay argues it actually ___ , revealing ___
about [sovereignty / rights / the public interest]."

Description = what the policy is. Analysis = what it means for power, rights, who profits, who's excluded. End each ¶ on a "so what."

  • Signpost — topic sentence states the claim
  • Critical voice — "this suggests", "however", "more convincingly"
  • Use a model (§4) + a case (§14) + a scholar (§13) in every body ¶

Critical phrases · steal these

Contrast: however · yet · by contrast. Analyse: this suggests · this reveals · which implies · more convincingly. Engage: as X argues · extending X · X overstates · against X.

20 · Referencing & Integritydon't lose easy marks

~20 sources: peer-reviewed + policy docs/reports/news. Cite consistently; build a full list.

AI policy (MPF1310): work auto-scanned by Turnitin AI detection. OK (disclose): verify ideas, define terms, locate/summarise sources, non-AI grammar tools. Not OK: AI writing sentences/paragraphs, citing AI as a source, AI rephrasing/"improving" or translating your work. Declare any AI use.

20b · Source Mix~20 refs

Blend peer-reviewed (the set readings + beyond), policy/law (the GDPR text, an ACCC report), and quality news (Guardian, ABC). Avoid blogs & AI output as sources. Cite as you write — never reconstruct references at 2am.

21 · HD Checklistbefore you submit

  • Question narrowed to one sharp scope
  • Arguable thesis, answered throughout
  • Model + case + scholar in each ¶
  • Analysis > description; every ¶ has a "so what"
  • ~20 sources, cited; AI use declared
  • Counter-argument raised & answered
  • Each ¶ links back to the thesis
  • Within word count
Sia → Read only your topic sentences end-to-end — they should tell the whole argument alone. If they don't, the structure isn't there yet.
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