1. Please share your thoughts on the following issues with your peers in the Discussion board.
What fundamental changes has the Internet brought to marketing?
What is Digital Divide and what does it mean for e-marketers?
Are consumers in emerging economies wary of buying online? What do you think about the role of the recent COVID-19 pandemic on online businesses?
2. Read the article on ‘how Google changed the world’ available in the following link and share one learning point -
http://www.dailydot.com/technology/google-15-anniversary-search-maps/

Question

1. Please share your thoughts on the following issues with your peers in the Discussion board. 
       What fundamental changes has the Internet brought to marketing? 
       What is Digital Divide and what does it mean for e-marketers?
       Are consumers in emerging economies wary of buying online? What do you think about the role of the recent COVID-19 pandemic on online businesses? 
2. Read the article on ‘how Google changed the world’ available in the following link and share one learning point   - 
http://www.dailydot.com/technology/google-15-anniversary-search-maps/

Accepted Answer

∻1 Answer∻ ⚹ The Internet has fundamentally transformed marketing by enabling targeted advertising, real-time analytics, and direct consumer engagement. It allows businesses to reach a global audience at a fraction of traditional costs, utilizing social media and search engines to tailor their marketing strategies. The Digital Divide refers to the gap between those who have easy access to the Internet and those who do not, which poses challenges for e-marketers as they must consider varying levels of digital literacy and access among consumers. In emerging economies, consumers may be cautious about online purchases due to concerns over security, payment methods, and product quality. The COVID-19 pandemic accelerated the shift to online shopping, as many consumers turned to e-commerce for safety and convenience, leading to a significant increase in online business activity. ⚹ ∻Key Concept∻ ⚹Impact of the Internet on Marketing⚹ ∻Explanation∻ ⚹The Internet has revolutionized marketing strategies, enabling businesses to engage with consumers more effectively and efficiently.⚹ ∻2 Answer∻ ⚹ One key learning point from the article on how Google changed the world is the concept of information accessibility. Google has democratized access to information, allowing users to find answers to their questions quickly and easily, which has transformed how people learn, communicate, and make decisions. This shift has had profound implications for education, business, and society as a whole. ⚹ ∻Key Concept∻ ⚹Accessibility of Information⚹ ∻Explanation∻ ⚹Google's influence has made vast amounts of information readily available, reshaping how individuals and organizations access knowledge.⚹◊How did the spread of the Internet enhance global trade dynamics during the late 20th and early 21st centuries?⍭ Generate me a similar question◊

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