Izaak likes to eat pizza and to fish. The more fishing he does the happier he is, up to 8 hours a day. If he fishes longer than 8 hours he gets a sore back and is less happy than if he hadn't fished at all. For y less than or equal to 8 , his utility function is , where is money spent on pizza and is hours per day spent fishing. His income is a day and he has no expenses other than pizza.
The Bureau of Fisheries has just decided to allow people without fishing licenses to fish only 3 hours a day. But if you buy a fishing license, you can fish as many hours as you wish.
How much is Izaak willing pay for a license?
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