MDIA5005 cheatsheet

• 下面我就按你这份 MDIA5005（Celebrity, Media and Culture）考前宝典（当前文件）把整门课的“考试方式—复习重点—必背定义—可直接套用的写作框架—最容易丢分点”给你拆开讲（你快 final 的话，照这个清单复习最省时间）。
  • 注意：这门课100% 都是写作评估、没有考试；两项作业各占 50%：Research Essay（约 2000 字） + Practical Writing Task（约 1500 字）。所以“final”本质上是你最后一波写作冲刺与提交，而不是背诵型笔试。[10]Source: asksia-cheatsheet-mdia5005.pdfMDIA5005 Celebrity, Media and Culture UNSW SYDNEY . SCHOOL OF THE ARTS & MEDIA ESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT[11]Source: asksia-cheatsheet-mdia5005.pdfESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT Celebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person.[3]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form. Nail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline

• 0) 先定“赢的标准”（你写什么，老师到底在打分什么）

  • 核心评分点（一句话）：把“名人/网红文本（celebrity text）”从“发生了什么”推到“这说明了媒体、权力或文化什么问题”。每一段都要回答 “so what?”（所以呢/意义是什么）。[10]Source: asksia-cheatsheet-mdia5005.pdfMDIA5005 Celebrity, Media and Culture UNSW SYDNEY . SCHOOL OF THE ARTS & MEDIA ESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite
  • 写作不是报告/传记：Research Essay 要是thesis-driven argument（论点驱动的可争辩主张），不是资料堆砌。[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs
  • 理论要用来分析，不是复述：理论要“拿来解释你的案例”，而不是写成读书报告。[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs[5]Source: asksia-cheatsheet-mdia5005.pdf· Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs · Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form.
  • 资料来源要求：要用 scholarly sources（学术来源：set readings + beyond），不要用博客当二手理论。[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs[5]Source: asksia-cheatsheet-mdia5005.pdf· Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs · Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form.

• 1) 课程“对象”到底是什么：把关键词讲准（定义题=写作的地基）

• 1.1 Celebrity（名人/名流） vs 相关概念（高频必背定义组）

  • Celebrity（名人）：一个人（或人格面具 persona），其名字与形象在媒体中具有交换价值；“known for being known”（因被知晓而被知晓），不一定来自成就本身。[11]Source: asksia-cheatsheet-mdia5005.pdfESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT Celebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person.[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962
  • Persona（公共人格/人设）：公众建构出来的“公开自我”，不同于私人个体。[11]Source: asksia-cheatsheet-mdia5005.pdfESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT Celebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person.[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962
  • Fame / renown（声望/名望）：更偏“因才能或事迹获得的认可”（较旧的成就逻辑）。[11]Source: asksia-cheatsheet-mdia5005.pdfESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT Celebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person.[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962
  • Notoriety（恶名/臭名）：因越轨/丑闻而出名。[11]Source: asksia-cheatsheet-mdia5005.pdfESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT Celebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person.[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962
  • Star（明星）：更偏电影/电视的“屏幕形象”（Dyer 的语境），而 celebrity 是更广泛的媒体饱和类别。[11]Source: asksia-cheatsheet-mdia5005.pdfESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT Celebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person.[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962

• 1.2 课程核心悖论（几乎所有题都能套）

  • 核心悖论：名人同时被建构为**“普通”与“非凡”**——“just like us”但又特别；管理这种矛盾是名人文化的发动机（Dyer; Marshall）。[18]Source: asksia-cheatsheet-mdia5005.pdfTHE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962 The celebrity is "a person who is known for his well-knownness. " Fame is now a manufactured media effect, not a reward for greatness - a pseudo-event (an event staged purely to be reported). Critique: celebrity is hollow, image over substance. RICHARD DYER Stars, 1979[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962
  • 复习时你要会把任何案例写成：
    • “哪里在卖普通/可亲？”+“哪里又在强调稀缺/卓越？”+“谁从这个矛盾获利？”（材料明确提醒：celebrity 是过程与产业，不只是一个人；永远问 who profits）。[18]Source: asksia-cheatsheet-mdia5005.pdfTHE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962 The celebrity is "a person who is known for his well-knownness. " Fame is now a manufactured media effect, not a reward for greatness - a pseudo-event (an event staged purely to be reported). Critique: celebrity is hollow, image over substance. RICHARD DYER Stars, 1979[19]Source: asksia-cheatsheet-mdia5005.pdfCelebrity · a person (or persona) whose name & image carry exchange value in the media - known for being known, beyond any role or achievement. Fame / renown . recognition earned for deeds or talent (older, "achievement" sense). Notoriety · fame for transgression. Star · screen-specific (film/TV) image (Dyer); celebrity is the broader, media- saturated category. Persona . the public, constructed self, distinct from the private person. THE CORE PARADOX The celebrity is ordinary and extraordinary - "just like us" yet special. Managing that contradiction is the engine of celebrity culture (Dyer; Marshall). Celebrity = a process & an industry, not just a person: produced by publicists, media, audiences. Always ask who profits. 1b . Why Study Celebrity? THE STAKES Celebrity is a symptom & engine of modern culture : it shows how identity, value & attention work under media capitalism. To study it is to study how we are taught to be selves, consumers & citizens. Three lenses run through the whole course - keep all three live in an essay: 2 . Foundations START HERE BOORSTIN The Image, 1962

• 2) “理论工具箱”（你文章里最值钱的部分）：概念/定义可直接引用

这一块就是你的“可引用概念库”，写作时通常按：概念定义 → 套在案例证据上 → 推出 so what（意义）。[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite

• 2.1 关系与情感（适合粉丝文化/网红）

  • Parasocial interaction（拟社会互动）：与媒体人物之间产生的单向亲密幻觉（Horton & Wohl）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Affective economy（情感经济）：情感在社会中流动并积累价值（Ahmed）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • 你可以把它们串起来写：粉丝的“亲密感”如何被平台与品牌转化为价值（注意力、信任、转化）。[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).

• 2.2 平台与可见性（适合 TikTok/Instagram/YouTube）

  • Attention economy（注意力经济）：注意力成为稀缺且可被货币化的资源。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Visibility labour（可见性劳动）：为了“持续被看见”而进行的长期工作（Abidin）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Context collapse（语境坍塌）：多个受众被压扁成同一个在线受众场，导致表达策略变化（Marwick & boyd）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Mediatisation（媒介化）：社会生活越来越被媒体逻辑塑形（Couldry & Hepp）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Mediated centre, myth of（“被媒介的中心”神话）：媒体声称自己代表社会“中心”的神话（Couldry）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).

• 2.3 商业化与资本（适合带货、代言、联名）

  • Commodification（商品化）：把人/身份转成可以被买卖的东西。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Celebrity capital（名人资本）：积累的可见性，可转换为经济/社会价值（Driessens）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Value chain（价值链）：注意力 $>$ 信任 $>$ 转化；赞助帖、联盟链接与数据把拟社会纽带变现。[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.
  • 这条链就是你写 influencer 营销最稳的逻辑主线。[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.

• 2.4 “真实性”与人设（适合“我很真实/翻车/道歉/日常vlog”）

  • Self-branding（自我品牌化）：把自我策划成一致、可营销的品牌。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).[15]Source: asksia-cheatsheet-mdia5005.pdfasksia. ai/cheatsheet/ unsw-mdia5005 . side 1/2 AskSia ESSAY TOOLKIT SERIES 100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 SARAH BANET-WEISER Authentic™, 2012 In brand culture, even "the authentic self" is branded & sold. Authenticity is the most valuable commodity precisely because it claims to be outside the market - an ambivalence the celebrity exploits. Self-branding . curating the self as a consistent, marketable brand. The authentic self . the performed "real me" that audiences reward - and that collapses if it looks staged. The influencer's bind: must seem relatable & real while running a commercial operation. Authenticity is labour. AUTHENTICITY STRATEGIES · Confession - vulnerability, struggle, the apology · Ordinariness - flaws, routines, "just like you“
  • Authentic self（真实自我）：被表演出来的“真正的我”，观众会奖励它，但一旦显得摆拍就会崩。[15]Source: asksia-cheatsheet-mdia5005.pdfasksia. ai/cheatsheet/ unsw-mdia5005 . side 1/2 AskSia ESSAY TOOLKIT SERIES 100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 SARAH BANET-WEISER Authentic™, 2012 In brand culture, even "the authentic self" is branded & sold. Authenticity is the most valuable commodity precisely because it claims to be outside the market - an ambivalence the celebrity exploits. Self-branding . curating the self as a consistent, marketable brand. The authentic self . the performed "real me" that audiences reward - and that collapses if it looks staged. The influencer's bind: must seem relatable & real while running a commercial operation. Authenticity is labour. AUTHENTICITY STRATEGIES · Confession - vulnerability, struggle, the apology · Ordinariness - flaws, routines, "just like you“
  • Influencer’s bind（网红困境）：必须显得亲近真实，同时又在运作商业；真实性是一种劳动。[15]Source: asksia-cheatsheet-mdia5005.pdfasksia. ai/cheatsheet/ unsw-mdia5005 . side 1/2 AskSia ESSAY TOOLKIT SERIES 100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 SARAH BANET-WEISER Authentic™, 2012 In brand culture, even "the authentic self" is branded & sold. Authenticity is the most valuable commodity precisely because it claims to be outside the market - an ambivalence the celebrity exploits. Self-branding . curating the self as a consistent, marketable brand. The authentic self . the performed "real me" that audiences reward - and that collapses if it looks staged. The influencer's bind: must seem relatable & real while running a commercial operation. Authenticity is labour. AUTHENTICITY STRATEGIES · Confession - vulnerability, struggle, the apology · Ordinariness - flaws, routines, "just like you“[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.
  • Authenticity strategies（常见“真实”策略）：
    • Confession（自白/脆弱/道歉）
    • **Ordinariness（平凡性：缺点、琐碎日常、“我和你一样”）[15]Source: asksia-cheatsheet-mdia5005.pdfasksia. ai/cheatsheet/ unsw-mdia5005 . side 1/2 AskSia ESSAY TOOLKIT SERIES 100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 SARAH BANET-WEISER Authentic™, 2012 In brand culture, even "the authentic self" is branded & sold. Authenticity is the most valuable commodity precisely because it claims to be outside the market - an ambivalence the celebrity exploits. Self-branding . curating the self as a consistent, marketable brand. The authentic self . the performed "real me" that audiences reward - and that collapses if it looks staged. The influencer's bind: must seem relatable & real while running a commercial operation. Authenticity is labour. AUTHENTICITY STRATEGIES · Confession - vulnerability, struggle, the apology · Ordinariness - flaws, routines, "just like you“
  • Calibrated amateurism（校准的业余感）：经过设计的“不完美/随意”，让人读起来像真的（Abidin）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text

• 2.5 权力与权威（适合“魅力领袖/个人吸引力统治”）

  • Charismatic authority（魅力型权威）：权力来自被感知的非凡吸引力（Weber）；名人是世俗魅力的运作。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Aura（灵韵）：原作独特在场；大众媒介用“灵韵”换取传播范围（Benjamin）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).

• 2.6 传播与解读（适合争议事件、不同受众解读）

  • Encoding/decoding（编码/解码）：文本可被主导式、协商式、对立式阅读（Hall）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).

• 2.7 “普通人可见”的时代（适合真人秀/网红/素人爆红）

  • Demotic turn（大众化转向）：普通人成为媒体内容；但不是民主化（Turner）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.
  • Celetoid（短命名人）：被赋予的、压缩且短暂的名人形态（Rojek）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • Pseudo-event（伪事件）：为了被报道而被制造的事件（Boorstin）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).
  • 你要能一句话写出：“demotic turn ≠ democratisation；产业仍在选择、控制与获利，普通人廉价供给内容。”（材料明确说这是本课最常用的想法之一）。[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.

• 3) “案例怎么选”才最容易拿高分（很多人死在选题上）

  • 案例要足够窄：一个人物/一个时刻/一段内容，而不是“社交媒体总体”。[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite
  • 案例必须有张力（tension）：例如“真实 vs 商业”“成名 vs 丑闻”。[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite
  • 必须有可引用的具体证据：帖子、图片、采访、新闻报道等（你可以把这些当 primary evidence）。[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text[7]Source: asksia-cheatsheet-mdia5005.pdf20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text · Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute)

• 4) 证据怎么分：Primary vs Secondary（写作里非常关键，常被写错）

  • Primary（第一手/文本证据）：帖子、图片、采访、新闻报道、身体呈现——也就是“celebrity text”本身。[7]Source: asksia-cheatsheet-mdia5005.pdf20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text · Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute)[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text
  • Secondary（第二手/学术证据）：学术分析（set readings + beyond）。[7]Source: asksia-cheatsheet-mdia5005.pdf20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text · Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute)[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs
  • 写作时的标准动作：
    • 用 primary 证明“发生了什么/如何呈现”
    • 用 secondary 提供理论与学术支撑，然后你再做你的批判性分析。[7]Source: asksia-cheatsheet-mdia5005.pdf20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text · Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute)[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs

• 5) 最稳的段落与结构公式（你可以直接照抄当模板）

• 5.1 段落引擎（每段都要“从描述到分析”）

  • 段落结构：Claim（主张） → Evidence（案例证据） → Theory（理论） → Analysis（解释） → Significance（so what）。[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite
  • 自检：每段末尾问自己一句：我有没有写出“所以呢/意义是什么”？[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite

• 5.2 Thesis（总论点）模板（适合开头一锤定音）

  • 模板：
    • “While X appears to __, this essay argues it actually __, revealing __ about [media / power / authenticity].”
    • 中文理解：看起来好像……，但我认为其实是……，这揭示了当下媒体/权力/真实性的……[2]Source: asksia-cheatsheet-mdia5005.pdfNail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline DON'T CRAM WRITING · Pick the case & theory first, then read around it Outline the argument before writing prose · Final pass: cut 10% for word count & punch 23 . Argument Craft DESCRIPTION - ANALYSIS Thesis templates: "While X appears to _, this essay argues it actually , revealing about [media / power / authenticity]. " Description = what happened. Analysis = what it means & why. Mark every paragraph: have I said "so what" yet?[12]Source: asksia-cheatsheet-mdia5005.pdfDON'T CRAM WRITING · Pick the case & theory first, then read around it Outline the argument before writing prose · Final pass: cut 10% for word count & punch 23 . Argument Craft DESCRIPTION - ANALYSIS Thesis templates: "While X appears to _, this essay argues it actually , revealing about [media / power / authenticity]. " Description = what happened. Analysis = what it means & why. Mark every paragraph: have I said "so what" yet? · Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back

• 5.3 Introduction / Conclusion 形状（别乱写）

  • Intro：hook（案例）→ context（为什么现在重要）→ thesis → roadmap（你将按哪些步骤论证）。[3]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form. Nail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs
  • Conclusion：用新措辞重申 thesis → 综合提升 → “为什么重要/告诉我们什么”。
    • 结尾不要加新证据，但要“raise the stakes”（把意义抬高）。[3]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form. Nail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline[5]Source: asksia-cheatsheet-mdia5005.pdf· Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs · Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form.

• 5.4 结构自检神技（非常实用）

  • 只把每段的**topic sentence（主题句）**抽出来从头读到尾：如果它们本身不能连成一条清晰论证线，你的结构就还没立住。[4]Source: asksia-cheatsheet-mdia5005.pdf· Gender/power read where relevant · Referenced & within word count SIA > Read only your topic sentences end-to-end - they should tell the whole argument on their own. If they don't, the structure isn't there yet. asksia. ai/cheatsheet/ unsw-mdia5005 . side 2/2 AskSia ESSAY TOOLKIT SERIES 100% essay-assessed . check your current course outline . @ 2026 good luck. write sharp.[8]Source: asksia-cheatsheet-mdia5005.pdf25 . HD Checklist BEFORE YOU SUBMIT · Case study close & specific · Gender/power read where relevant · Referenced & within word count SIA > Read only your topic sentences end-to-end - they should tell the whole argument on their own. If they don't, the structure isn't there yet. asksia. ai/cheatsheet/ unsw-mdia5005 . side 2/2 AskSia ESSAY TOOLKIT SERIES 100% essay-assessed . check your current course outline . @ 2026 good luck. write sharp. MDIA5005 Celebrity, Media and Culture UNSW SYDNEY . SCHOOL OF THE ARTS & MEDIA

• 6) 你说“公式”——这门课的“可当公式用”的其实是：写作/论证算法 + 价值链

  • 价值链公式：注意力 $;>;$ 信任 $;>;$ 转化（attention $>$ trust $>$ conversion）。[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.
  • 段落公式：Claim $\rightarrow$ Evidence $\rightarrow$ Theory $\rightarrow$ Analysis $\rightarrow$ So what。[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite
  • 写作流程公式（避免临时抱佛脚）：先选 case + theory → 再阅读扩展 → 先列论证大纲再写正文 → 最后整体删掉约 10% 以满足字数并更有力。[2]Source: asksia-cheatsheet-mdia5005.pdfNail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline DON'T CRAM WRITING · Pick the case & theory first, then read around it Outline the argument before writing prose · Final pass: cut 10% for word count & punch 23 . Argument Craft DESCRIPTION - ANALYSIS Thesis templates: "While X appears to _, this essay argues it actually , revealing about [media / power / authenticity]. " Description = what happened. Analysis = what it means & why. Mark every paragraph: have I said "so what" yet?[12]Source: asksia-cheatsheet-mdia5005.pdfDON'T CRAM WRITING · Pick the case & theory first, then read around it Outline the argument before writing prose · Final pass: cut 10% for word count & punch 23 . Argument Craft DESCRIPTION - ANALYSIS Thesis templates: "While X appears to _, this essay argues it actually , revealing about [media / power / authenticity]. " Description = what happened. Analysis = what it means & why. Mark every paragraph: have I said "so what" yet? · Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back

• 7) 最容易丢分的“雷区清单”（这部分能直接保分）

  • 引用与学术诚信（DON’T LOSE EASY MARKS）
    • 引用格式要按课程要求（Harvard/APA）并保持一致；每个观点与引用都要标注；参考文献列表要完整。[1]Source: asksia-cheatsheet-mdia5005.pdfPHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE 25 . HD Checklist BEFORE YOU SUBMIT · Case study close & specific[9]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back PHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE
    • UNSW 明确算 plagiarism 的包括：复制；“只改几个词但结构不变”的不当改写；collusion；self-plagiarism（重复用自己过去作业）。[1]Source: asksia-cheatsheet-mdia5005.pdfPHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE 25 . HD Checklist BEFORE YOU SUBMIT · Case study close & specific[9]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back PHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE
    • 引用要少且准确；改写必须是真正用你自己的话 + 给 citation；AI/代写会违反诚信规则。[1]Source: asksia-cheatsheet-mdia5005.pdfPHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE 25 . HD Checklist BEFORE YOU SUBMIT · Case study close & specific[9]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back PHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE
  • 常见扣分点（材料提示“LOSE MARKS HERE”）：这一块在摘录里没有展开细节，我只能确认它提醒你“这里很容易丢分”，但具体有哪些点需要你给我该页更多内容或截图我才能逐条列出。[1]Source: asksia-cheatsheet-mdia5005.pdfPHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE 25 . HD Checklist BEFORE YOU SUBMIT · Case study close & specific[9]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back PHRASE BANK . STEAL THESE Add: moreover . furthermore . equally. Contrast: however . yet . by contrast. Analyse: this suggests . this reveals . which implies . more convincingly. Cite: as X argues . extending X . X overstates . against X. 24 . Referencing & DON'T LOSE EASY MARKS Integrity Use the required style consistently (Harvard/APA - check the outline); cite every idea & quote; build a complete reference list. UNSW counts as plagiarism: copying; inappropriate paraphrasing (changing a few words, same structure); collusion; self- plagiarism (reusing your own past work). Quote sparingly & exactly; paraphrase = genuinely your own words + a citation. AI-/contract-written work breaches integrity rules. 24b . Common Pitfalls LOSE MARKS HERE
  • 别写成描述堆叠：描述只是“发生了什么”，你必须写“意味着什么、为什么”。[2]Source: asksia-cheatsheet-mdia5005.pdfNail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline DON'T CRAM WRITING · Pick the case & theory first, then read around it Outline the argument before writing prose · Final pass: cut 10% for word count & punch 23 . Argument Craft DESCRIPTION - ANALYSIS Thesis templates: "While X appears to _, this essay argues it actually , revealing about [media / power / authenticity]. " Description = what happened. Analysis = what it means & why. Mark every paragraph: have I said "so what" yet?[12]Source: asksia-cheatsheet-mdia5005.pdfDON'T CRAM WRITING · Pick the case & theory first, then read around it Outline the argument before writing prose · Final pass: cut 10% for word count & punch 23 . Argument Craft DESCRIPTION - ANALYSIS Thesis templates: "While X appears to _, this essay argues it actually , revealing about [media / power / authenticity]. " Description = what happened. Analysis = what it means & why. Mark every paragraph: have I said "so what" yet? · Critical voice - "this suggests", "however", "more convincingly" · Engage theory - agree, qualify or push back

• 8) 考前“最短复习路径”（你现在就能照着做）

  • 你只要把下面三件事备好，基本就能动笔并写出“理论+分析”的文章：
    • A. 选 1 个很窄的案例 + 明确张力点（真实 vs 商业 / 普通 vs 非凡 / 可见性劳动等）。[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite
    • B. 选 2–3 个概念做主骨架（比如：calibrated amateurism + visibility labour + authenticity labour；或 demotic turn + attention economy + celebrity capital）。[13]Source: asksia-cheatsheet-mdia5005.pdf100% ESSAY . NO EXAM Compiled by AskSia . mapped to the MDIA5005 curriculum . asksia. ai/cheatsheet/unsw- mdia5005 14 . Concepts Glossary CITATION- READY Parasocial interaction . one-sided illusion of intimacy with a media figure (Horton & Wohl). Demotic turn · ordinary people as media content; not democratisation (Turner). Celetoid . compressed, short-lived attributed celebrity (Rojek). Pseudo-event . event staged only to be reported (Boorstin). Self-branding . curating the self as a marketable, consistent brand. Micro-celebrity · self-as-brand, audience- as-fanbase practice (Senft). Visibility labour . the ongoing work of being seen (Abidin). Attention economy . attention as the scarce, monetised resource. Affective economy . emotion that circulates & accrues value (Ahmed). Context collapse · multiple audiences flattened into one online (Marwick & boyd). Commodification · turning a person/identity into something bought & sold. Celebrity capital · accumulated visibility convertible to economic/social value (Driessens). Charismatic authority . power from perceived exceptional appeal (Weber); celebrity = secular charisma. Aura · the unique presence of an original; mass media trades aura for reach (Benjamin). Calibrated amateurism · studied "imperfect" relatability that reads as authentic (Abidin). Mediatisation · social life increasingly shaped by media logics (Couldry & Hepp). Mediated centre, myth of . media's claim to speak for society's "centre" (Couldry). Encoding / decoding . texts read in dominant, negotiated or oppositional ways (Hall).[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text[20]Source: asksia-cheatsheet-mdia5005.pdfValue chain: attention > trust > conversion . Sponsored posts, affiliate links & data monetise the parasocial bond. The bind: every ad risks the authenticity that makes it work - Banet-Weiser's ambivalence, lived daily. Authenticity is ongoing labour, never a settled fact. 100% essay-assessed . check your current course outline . 0 2026 flip + for side 2 . frameworks, the case study & essay craft Celebrity is a system of cultural power - a discourse where the meaning of the individual in consumer capitalism & democracy is worked out. The celebrity sign models how to be a person, a consumer, a citizen. Later work (the "presentational self"): on social media we all run a public, strategic version of the self - celebrity culture becomes a template for ordinary identity online. Use Marshall to argue celebrity is productive - it does ideological work, shaping audiences as subjects, not just entertaining them. 5 . Turner . The Demotic Turn UNDERSTANDING CELEBRITY, 2004 Key move: this is not a democratisation of fame. The celebrity industry still selects, controls & profits; ordinary people supply content cheaply. Visibility # power. Turner's definition to quote: celebrity is a genre of representation, a commodity traded by the promotions/media industries, and a cultural formation with a social function. SIA > "The demotic turn" + "it's not democratisation" is the single most-applied idea in this course. Have a 2-line version ready for any influencer/reality-TV question.
    • C. 每段都强制跑一遍“段落公式”并写出 so what。[17]Source: asksia-cheatsheet-mdia5005.pdf5. So what? - what does it tell us about media & culture now? PARAGRAPH ENGINE claim - evidence (the case) - theory → analysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite[10]Source: asksia-cheatsheet-mdia5005.pdfMDIA5005 Celebrity, Media and Culture UNSW SYDNEY . SCHOOL OF THE ARTS & MEDIA ESSAY TOOLKIT 2026 . SIDE 1 OF 2 100% essay-assessed · no exam SIDE 1/2 Attention economy 0 . Essay Blueprint READ FIRST * This course is graded entirely by writing - there is no exam. Two tasks of equal weight: a Practical Writing Task (50%) and a Research Essay (50%). The skill being marked is applying theory to a celebrity text, not recall. So this sheet is built for the keyboard, not the exam hall: a theorist + concept bank you can cite (Side 1) and an argument + writing engine (Side 2). Win condition = a clear thesis, the right theorist, a tight case study, critical (not descriptive) analysis. SIA > The marker is asking one question: "so what?" Every paragraph must turn description of a celebrity into an argument about media, power or culture. Name the theorist, then push past them. 1 . Defining the Field GET THE WORDS RIGHT

• 9) 你现在只要回我 3 个信息，我就能把你的“final 写作复习”定制到可直接用（更救命）

  • 你要交的是哪一个？
    • Research Essay（约 2000）还是 Practical Writing Task（约 1500）？[6]Source: asksia-cheatsheet-mdia5005.pdf· Secondary . scholarly analysis (the set readings & beyond) 21 . The Research 50% . ~ 2000 WORDS Essay A thesis-driven argument applying course theory to a case, backed by scholarly sources. Not a report or a biography. STRUCTURE Intro - hook . context . thesis . roadmap Body 1 - topic sentence . evidence . theory . analysis . link Concl. - restate . synthesise . "why it matters" WHAT LIFTS THE GRADE · A sharp, arguable thesis (a claim someone could dispute) · Theory used to analyse, not just summarised · Scholarly sources (the set readings + beyond), not blogs[3]Source: asksia-cheatsheet-mdia5005.pdf· Critical voice - you evaluate, you don't just report INTRO SHAPE hook (the case) - context (why now) → THESIS - roadmap of the steps CONCLUSION SHAPE restate thesis in fresh words - synthesise - widen: "what this tells us about media" No new evidence in the conclusion; do raise the stakes. 22 . The Practical Writing Task 50% . ~ 1500 WORDS An applied / shorter writing piece (format set by your outline - e. g. analysis, feature, or critical commentary). Demonstrates the same theoretical thinking in a tighter, more crafted form. Nail it: answer the exact brief, keep one clear line of argument, show theory implicitly through sharp analysis, and edit hard for the word count. Confirm the current brief on Moodle - formats change year to year. 22b . Process & Timeline
  • 你选的案例是谁/哪条内容/哪次事件？（越具体越好）[16]Source: asksia-cheatsheet-mdia5005.pdfanalysis - significance ("so what") 19b . Worked . Mini Case METHOD IN ACTION Text: an influencer's "day in my life" vlog. Concept: calibrated amateurism + visibility labour. Theory: Abidin - the "ordinary" framing is produced to read as authentic. Critical: unpaid emotional labour + hidden sponsorship. So what: "authenticity" is the product; Turner's demotic turn isn't empowerment - the platform captures the value. 20 . Choosing a Case SET YOURSELF UP · Pick a case narrow enough to analyse closely (one figure/moment, not "social media") · Choose one with a visible tension (authenticity vs commerce, fame vs scandal) · Have concrete evidence (posts, coverage, images) you can cite 20b . What Counts as PRIMARY VS Evidence SECONDARY · Primary · the posts, images, interviews, coverage, the body itself - the celebrity text
  • 你最想用的理论方向是哪种：
    • 真实性（authenticity）/ 平台可见性（visibility）/ 粉丝关系（parasocial）/ 真人秀与“素人可见”（demotic turn）/ 丑闻与道歉（pseudo-event + decoding）等？

• （可选）如果你愿意，我也可以把你这门课最常用的概念组合和你选的案例“长期记住”，之后你每次说“复习/润色”，我就直接按同一套框架帮你快速推进。