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Question
World History
Posted 7 months ago
The overall purpose of using vertical and horizontal integration was (and is) to?
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Answer from Sia
Posted 7 months ago
Answer
The overall purpose of using vertical and horizontal integration was to increase a company's control over its industry and to maximize profits by reducing competition and controlling production costs.
Key Concept
Vertical and Horizontal Integration in Industrialization
Explanation
Vertical integration involves a company controlling multiple stages of production, usually from raw materials to the sale of the finished product, to reduce costs and increase efficiency. Horizontal integration, on the other hand, involves a company taking over other companies that operate at the same level of the value chain, often competitors, to increase market share and reduce competition. Both strategies were particularly prominent during the late 19th and early 20th centuries, as industrialists like Andrew Carnegie and John D. Rockefeller used them to build business empires in the steel and oil industries, respectively.

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