ASIA30005 · Global Cultures of Japan and KoreaASIA30005 · 日韩全球文化（日本与韩国的跨文化研究）
Level-3 Asian Studies elective · 100% coursework, no final exam · 12 weeks of case studies, from soft power to K-beauty, on one page三年级亚洲研究选修 · 全平时分、无期末考 · 12 周案例（从软实力到 K-beauty），一页讲清ASIA30005 reads Japan and the Korean Peninsula as one regional space of historical overlap — using soft power, self-Orientalism, cultural odour and hybridity to analyse anime, K-pop, Pachinko, Squid Game and K-beauty as global culture. This page maps the real 12-week case-study syllabus and the assessment shape, built from 55 real ASIA30005 course materials in the AskSia Library; open Sia for help with your own Critical Distance or Close Textual Analysis piece.
ASIA30005 把日本和朝鲜半岛当作一个历史交叠的区域整体来读——用软实力、自我东方化、文化气味、混杂性等概念，分析动漫、K-pop、《柏青哥》、《鱿鱼游戏》和 K-beauty 这些全球文化现象。本页梳理这门课真实的 12 周案例大纲和评分结构，内容来自AskSia Library 中 55 份真实 ASIA30005 课程材料；要写 Critical Distance 或 Close Textual Analysis 作业时，打开 Sia 帮你。
Built from 55 real ASIA30005 course materials in the AskSia Library.
基于AskSia Library 中 55 份真实 ASIA30005 课程材料整理而成。
What ASIA30005 is aboutASIA30005 讲什么
ASIA30005 Global Cultures of Japan and Korea is a Level-3 Asian Studies subject in the University of Melbourne's Asia Institute (Faculty of Arts), worth 12.5 credit points. Rather than comparing two nation-states, it treats Japan and the Korean Peninsula as a single regional space of historical overlap and cultural intersection. Across twelve weeks the subject runs a concept-plus-case-study format: each lecture introduces a key concept — soft power (Joseph Nye), pink globalisation, cultural odour and mukokuseki, self-Orientalism, hybridity, glocalisation, participatory culture — and tutorials apply it to a concrete case study (anime, K-pop, advertising, Pachinko, manga and BTS, K-pop fashion, sushi and kimchi, Squid Game subtitling, K-beauty, North Korean cinema, tourism). The throughline is critical distance: analysing how 'national' culture and cultural authenticity are constructed and circulated, rather than taking them at face value. Lectures and tutorials are both on-campus (an 80% attendance hurdle covers both). Assessment is 100% coursework — class contribution, a group 'class takeover', two short analysis pieces and a final research project — with no final exam.
ASIA30005《日韩全球文化》是墨尔本大学文学院亚洲研究所开设的三年级亚洲研究课程，12.5 个学分。它不把日本和韩国当作两个国家来对比，而是把日本与朝鲜半岛看作一个历史交叠、文化交错的区域整体。整个学期 12 周采用「概念 + 案例」的结构：每节讲座引入一个核心概念——软实力（Joseph Nye）、粉色全球化（pink globalisation）、文化气味与无国籍（mukokuseki）、自我东方化、混杂性、全球本土化（glocalisation）、参与式文化——导修课（tutorial）再把它用到一个具体案例上（动漫、K-pop、广告、《柏青哥》、漫画与 BTS、K-pop 时尚、寿司与泡菜、《鱿鱼游戏》字幕、K-beauty、朝鲜电影、旅游）。贯穿全课的主线是「批判性距离」（critical distance）：分析「国族」文化与文化「本真性」是如何被建构、被流通的，而不是照单全收。讲座和导修课都是线下授课（80% 出勤门槛两者都算）。本课程全部由平时作业评分——课堂贡献、小组 class takeover、两份短篇分析和一份期末研究项目——没有期末考试。
The ASIA30005 syllabus, topic by topicASIA30005 大纲 · 逐个主题
Global? National? Culture? — and the 'single story'全球？国族？文化？——以及「单一故事」
Week 1 sets up the course's framing question: what do we even mean by 'global', 'national' and 'culture'? Paired with Kelley's 'People in Me' and Adichie's 'The Danger of a Single Story', it warns against flattening Japan or Korea into one tidy narrative.
第 1 周提出本课的根本问题：我们说「全球」「国族」「文化」时到底指什么？配合 Kelley 的《People in Me》和 Adichie 的《单一故事的危险》，提醒不要把日本或韩国压成一个整齐的叙事。
National vs. Global: mukokuseki and cultural odour国族对全球：无国籍（mukokuseki）与文化气味
Using Iwabuchi's 'How Japanese is Pokémon?', the course asks whether globally successful products are 'mukokuseki' (culturally odourless) or still carry a 'cultural odour'. Case study: anime and TV drama (K-dramas meet Netflix).
借 Iwabuchi 的《How Japanese is Pokémon?》追问：全球大卖的产品到底是「mukokuseki」（无国籍、无文化气味），还是仍带着「文化气味」？案例：动漫与电视剧（K-drama 遇上 Netflix）。
Soft power, pink globalisation and Hello Kitty软实力、粉色全球化与 Hello Kitty
Joseph Nye's soft power and Yano's 'pink globalisation' (the spread of kawaii goods) anchor a case study on Cool Japan, Hello Kitty and the Korean Wave — and on whether soft power is top-down (state) or bottom-up.
以 Joseph Nye 的「软实力」和 Yano 的「粉色全球化」（kawaii 商品的扩散）为核心，案例聚焦 Cool Japan、Hello Kitty 与韩流——并讨论软实力是自上而下（国家）还是自下而上的。
External perspectives: Orientalism and self-Orientalism外部视角：东方主义与自我东方化
'Wacky Japan: a new face of Orientalism' frames how outside audiences exoticise Japan and Korea, and how producers may self-Orientalise to sell that image. Case study: advertising.
《Wacky Japan: a new face of Orientalism》分析外部观众如何把日韩异国情调化，以及生产者如何「自我东方化」来贩卖这种形象。案例：广告。
Memory and history: Pachinko and colonial legacy记忆与历史：《柏青哥》与殖民遗产
Reading an excerpt from Min Jin Lee's Pachinko, the course examines the Zainichi Korean experience under and after Japanese colonial rule — how memory, history and belonging are narrated.
通过 Min Jin Lee《柏青哥》（Pachinko）选段，考察在日朝鲜人（Zainichi）在日本殖民统治期间及之后的处境——记忆、历史与归属感如何被叙述。
Gender and sexuality: manga and BTS masculinity性别与性向：漫画与 BTS 的男性气质
Gender and Sexuality in Manga, plus 'BTS, Alternative Masculinity and Its Discontents', open up how gender norms are represented and contested. The first short writing piece, applying 'critical distance', is due this week (14 Apr).
《Gender and Sexuality in Manga》加上《BTS, Alternative Masculinity and Its Discontents》，探讨性别规范如何被呈现与被挑战。第一份短篇写作（运用「critical distance」）本周提交（4 月 14 日）。
Representation and identity: appropriation vs. appreciation再现与身份：挪用还是欣赏
Kim Kardashian's 'Kimono' and K-pop's appropriation debates ask where cultural exchange ends and cultural appropriation begins. Case study: K-pop and fashion.
Kim Kardashian 的「Kimono」事件与 K-pop 的挪用争议，追问文化交流与文化挪用（appropriation）的界线在哪。案例：K-pop 与时尚。
Origins and authenticity: sushi, kimchi and hybrid food起源与本真性：寿司、泡菜与混杂的食物
'Sushi Reverses Course' and the China–Korea 'Kimchi Gate' row show that culinary 'authenticity' is constructed and contested, not fixed — a lesson the course warns students to apply carefully in their own analysis.
《Sushi Reverses Course》与中韩「泡菜之争」（Kimchi Gate）显示饮食的「本真性」是被建构、被争夺的，而非固定不变——课程提醒学生在自己的分析中谨慎使用这一概念。
Translation: Squid Game and the 'untranslatable'翻译：《鱿鱼游戏》与「不可译」
The Squid Game subtitle debate and the concept of aegyo (performed winsomeness) explore what gets lost, added or reframed when culture crosses languages. Case study: streaming and gaming.
《鱿鱼游戏》的字幕争议与「aegyo」（撒娇/表演式可爱）概念，探讨文化跨越语言时什么被丢失、被增添或被重构。案例：流媒体与游戏。
Collaboration and influence: K-beauty, TikTok and hybridity协作与影响：K-beauty、TikTok 与混杂性
'K-Beauty as Hegemonic Hybridity', K-pop on TikTok, glocalisation and participatory culture frame culture as co-produced across platforms and borders. The second short piece, a 'close textual analysis', is due this week (15 May).
《K-Beauty as Hegemonic Hybridity》、TikTok 上的 K-pop、全球本土化（glocalisation）与参与式文化，把文化看作跨平台、跨国界的「共同生产」。第二份短篇「close textual analysis」本周提交（5 月 15 日）。
North Korea: state-endorsed popular culture朝鲜：国家背书的流行文化
Comparing North and South Korean popular culture (incl. the Moranbong Band and the film Pulgasari) shows how the state can author and weaponise 'popular' culture.
对比朝鲜与韩国的流行文化（含牡丹峰乐团与电影《Pulgasari》），呈现国家如何「创作」并武器化所谓的「流行」文化。
Impact and future directions: soft power, today and tomorrow影响与未来走向：今天和明天的软实力
The final week revisits Korean and Japanese soft power in 2024–26 (Brand Finance rankings, tourism booms) and asks where these global cultures are heading. Case study: tourism. The 1,500–1,600-word project is due 10 June.
最后一周回看 2024–26 年韩国与日本的软实力（Brand Finance 排名、旅游热潮），追问这些全球文化将往何处去。案例：旅游。约 1,500–1,600 词的期末项目于 6 月 10 日提交。
How ASIA30005 is assessedASIA30005 怎么考核
Final exam: No期末考试：无| Component考核项 | Weight占比 | Note说明 |
|---|---|---|
| Class Contribution课堂贡献（class contribution） | 20% | ~600 words equivalent, across the semester. Marked on in-person attendance (lectures AND tutorials), active contribution to discussion/chat and small-group work, and completion of in-class and preparation tasks.相当于约 600 词，贯穿整个学期。按线下出勤（讲座+导修课都算）、在讨论/chat 与小组活动中的主动贡献，以及课堂与预习任务的完成情况评分。 |
| Class Takeover课堂主导（class takeover） | 10% | ~400 words equivalent. In groups of 3, lead a 25–30 min analytical discussion of that week's case study (e.g. Squid Game). Explicitly 'not a presentation' — marked on applying key concepts and facilitating analysis, not on relaying information.相当于约 400 词。3 人一组，就当周案例（如《鱿鱼游戏》）主导 25–30 分钟的分析式讨论。明确「不是 presentation」——按是否运用核心概念、能否引导分析评分，而非单纯传递信息。 |
| Analysis & Reflection (×2)分析与反思（2 篇） | 35% | Two short writing pieces (~700–800 words each), applying key concepts to specific Japanese/Korean examples. Piece 1 ('Critical Distance') due 14 Apr; Piece 2 ('Close Textual Analysis') due 15 May.两篇短篇写作（各约 700–800 词），把核心概念用到具体的日韩案例上。第 1 篇（「Critical Distance」）4 月 14 日交；第 2 篇（「Close Textual Analysis」）5 月 15 日交。 |
| Project研究项目（project） | 35% | A 1,500–1,600-word research essay (with visual components) due 10 June — a take-home submission, NOT a supervised final exam. Close textual analysis of a primary cultural source, supported by secondary scholarship.约 1,500–1,600 词的研究论文（含视觉部分），6 月 10 日提交——带回家完成的作业，不是监考的期末考试。要对一手文化文本做 close textual analysis，并用二手学术文献支撑。 |
100% coursework — no final exam. Class Contribution 20% + Class Takeover 10% + Analysis & Reflection (×2) 35% + Project 35%. Hurdle: 80% in-person attendance, covering both lectures and tutorials.
全部平时分，无期末考。课堂贡献 20% + Class Takeover 10% + 分析与反思（2 篇）35% + 研究项目 35%。及格门槛（hurdle）：线下出勤率 ≥80%，讲座和导修课都计入。
When each ASIA30005 task is dueASIA30005 各项考核时间
Test yourself: ASIA30005 practice questions自测一下：ASIA30005 练习题
- The show follows hundreds of indebted contestants competing in deadly children's games for a cash prize.
- By framing survival as a children's game, the series represents debt and class precarity as something normalised and inescapable, critiquing how capitalism dresses up violence as fair play.
- Squid Game was released by Netflix in 2021 and became its most-watched series.
- The Korean dialogue is delivered with English subtitles for international audiences.
- 该剧讲述数百名负债的参赛者为奖金参加致命的儿童游戏。
- 把生存包装成儿童游戏，这部剧把债务与阶层困境再现为一种被常态化、无法逃脱的处境，批判资本主义如何把暴力伪装成公平竞争。
- 《鱿鱼游戏》由 Netflix 于 2021 年发行，成为其收视最高的剧集。
- 韩语对白配上英文字幕，面向国际观众。
Show answer查看答案
- Pink globalisation
- Self-Orientalism
- Mukokuseki (culturally odourless / 'stateless')
- Hegemonic hybridity
- 粉色全球化（pink globalisation）
- 自我东方化（self-Orientalism）
- 无国籍 / 无文化气味（mukokuseki）
- 霸权式混杂（hegemonic hybridity）
Show answer查看答案
- Min Jin Lee's Pachinko (excerpt)
- Christine Yano's Pink Globalization
- 'Sushi Reverses Course'
- 'BTS, Alternative Masculinity and Its Discontents'
- Min Jin Lee《柏青哥》（Pachinko）选段
- Christine Yano《Pink Globalization》
- 《Sushi Reverses Course》
- 《BTS, Alternative Masculinity and Its Discontents》
Show answer查看答案
Key assessment-style questions in ASIA30005ASIA30005 核心考核风格题
A worked ASIA30005 problemASIA30005 例题
Worked example: reading Hello Kitty for soft power (a 'close textual analysis' move)示范题：用 Hello Kitty 读软实力（一次「close textual analysis」演练）
A tutorial-style prompt: 'Take one Hello Kitty image or collaboration and analyse it as an instance of pink globalisation and Japanese soft power.' Many students slip into summary — describing the product. The task is analysis: what does the text construct, and on whose terms?
一道导修课式的题目：「挑一张 Hello Kitty 图片或一次联名，把它当作粉色全球化（pink globalisation）和日本软实力的案例来分析。」很多人会滑进「概述」——只描述产品。任务是「分析」：这个文本建构了什么？按谁的标准？
(1) Anchor the concepts: Nye's soft power = shaping others' preferences via cultural attraction; Yano's pink globalisation = the global spread of kawaii goods, propped up by global marketing, media spotlight, ubiquity and 'adult play'. (2) Pick a concrete text — say, an EVA Air Hello Kitty jet or the Japanese government naming Hello Kitty its tourism ambassador to China. (3) Treat it as a representation, not a fact: don't write 'this shows Japan has soft power'; write 'this collaboration represents Japan as cute, friendly and apolitical, converting kawaii into national-branding capital (Cool Japan)'. (4) Add critical distance: note the limit — Sanrio insists Hello Kitty 'is not a cat' but a little English girl born in London, so the 'Japaneseness' being sold is itself partly mukokuseki and constructed. (5) Keep it ~10% summary, ~90% analysis, and support the claim with the cultural text plus one secondary source (Yano). That structure — concept, text-as-representation, critical distance, evidence — is exactly what the Analysis & Reflection and Project rubrics reward.
(1) 先锚定概念：Nye 的软实力＝靠文化吸引力塑造他人偏好；Yano 的粉色全球化＝kawaii 商品的全球扩散，由全球营销、媒体聚光、无处不在和「成人的玩耍」共同支撑。(2) 选一个具体文本——比如 EVA 航空的 Hello Kitty 彩绘机，或日本政府任命 Hello Kitty 为对华旅游大使。(3) 把它当「再现」而非「事实」：不要写「这说明日本有软实力」，而要写「这次联名把日本再现为可爱、友善、去政治化的形象，把 kawaii 转化为国家品牌资本（Cool Japan）」。(4) 加入批判性距离：指出局限——Sanrio 坚称 Hello Kitty「不是猫」，而是出生在伦敦的英国小女孩，所以被贩卖的「日本性」本身就部分是 mukokuseki、是被建构的。(5) 保持约 10% 概述、90% 分析，并用该文化文本加一篇二手文献（Yano）来支撑论点。这套结构——概念、文本即再现、批判性距离、证据——正是 Analysis & Reflection 和 Project 评分标准奖励的。
ASIA30005 glossaryASIA30005 术语表
- Soft power软实力
- Joseph Nye's term: a country's ability to shape others' preferences through cultural and ideological attraction rather than force — central to how the course reads Cool Japan and the Korean Wave.
- Joseph Nye 提出：一国通过文化和意识形态吸引力（而非武力）来塑造他国偏好的能力——本课用它来读 Cool Japan 与韩流。
- Pink globalisation粉色全球化
- Christine Yano's term for the worldwide spread of kawaii (cute) goods and images from Japan — the Hello Kitty case study.
- Christine Yano 提出，指日本 kawaii（可爱）商品与形象在全球的扩散——对应 Hello Kitty 案例。
- Mukokuseki无国籍（mukokuseki）
- Literally 'stateless/nationless'; cultural products (e.g. Pokémon) engineered to seem culturally odourless so they travel globally without obvious national markers.
- 字面意为「无国籍」；指被刻意做得「没有文化气味」的文化产品（如宝可梦），好让它们不带明显国族标记地全球流通。
- Cultural odour文化气味
- Iwabuchi's idea of the 'smell' of a product's country of origin; the course debates whether globally popular Japanese/Korean media retains or strips its cultural odour.
- Iwabuchi 提出，指产品散发出的「原产国气味」；本课讨论全球流行的日韩媒介是保留还是抹去了这种文化气味。
- Critical distance批判性距离
- Holding enough detachment to spot your own bias and positionality, while staying close enough to understand the culture — the analytic stance the first short assignment assesses.
- 既要有足够的抽离去看见自己的偏见与立场，又要足够贴近以理解该文化——第一份短篇作业考核的正是这种分析姿态。
- (Self-)Orientalism（自我）东方主义
- Exoticising Asia from outside (Orientalism); self-Orientalism is when producers play up that exotic image themselves to sell it abroad.
- 从外部把亚洲异国情调化（东方主义）；自我东方主义则是生产者自己放大这种异国形象以向海外贩卖。
- Hybridity混杂性
- Culture formed by mixing elements from different sources; 'hegemonic hybridity' (K-beauty) asks whose terms the mix is made on.
- 文化由不同来源元素混合而成；「霸权式混杂」（K-beauty）追问这种混合是按谁的标准进行的。
- Glocalisation全球本土化
- The simultaneous global spread and local adaptation of cultural products — e.g. TikTok and K-pop adapting to local markets.
- 文化产品同时全球扩散并在地适配——例如 TikTok 与 K-pop 对本地市场的调整。
- Participatory culture参与式文化
- Henry Jenkins' idea that publics don't just consume media but shape, share, reframe and remix it (fansubbing, memes, cover dances).
- Henry Jenkins 的观点：公众不只是消费媒介，还在塑造、分享、再框定和混剪它（字幕组、meme、翻跳）。
- Cultural appropriation文化挪用
- Borrowing elements of a culture (often by a dominant group) in ways seen as disrespectful or decontextualised — the Kim Kardashian 'Kimono' case.
- （常由强势群体）借用某文化元素，但被认为不尊重或脱离语境——对应 Kim Kardashian 的「Kimono」事件。
- Cultural authenticity文化本真性
- The contested claim that something is the 'real'/original version of a culture; the course treats authenticity as constructed, not given (sushi, kimchi).
- 关于某事物是某文化「真正/原版」的有争议主张；本课把本真性当作被建构的、而非天然给定的（寿司、泡菜）。
- Hallyu (Korean Wave)韩流（Hallyu）
- The global spread of South Korean popular culture — K-pop, K-drama, film — and the state and fan forces driving it.
- 韩国流行文化（K-pop、K-drama、电影）在全球的扩散，以及推动它的国家与粉丝力量。
- Analysis vs. summary (10/90)分析 vs. 概述（10/90 原则）
- The writing rule the subject enforces: aim for ~10% summary and ~90% analysis — argue what a cultural text means, don't just retell it.
- 本课强调的写作原则：约 10% 概述、90% 分析——论证文化文本「意味着什么」，而不是复述它讲了什么。
- Hurdle requirement及格门槛（hurdle）
- A pass condition independent of the mark — here, 80% in-person attendance across both lectures and tutorials.
- 与分数无关的通过条件——本课为线下出勤率 ≥80%，讲座和导修课都计入。
ASIA30005 — common questionsASIA30005 常见问题
How is ASIA30005 assessed — is there a final exam?ASIA30005 怎么评分？有期末考吗？
What does ASIA30005 actually cover?ASIA30005 到底学什么？
Do I need any prerequisites or Japanese/Korean language?需要前置课程或日语/韩语基础吗？
What's the difference between summary and analysis here, and why does it matter?这门课的「概述」和「分析」有什么区别，为什么重要？
Is using AskSia allowed under University of Melbourne academic integrity rules?墨大的学术诚信规定允许用 AskSia 吗？
Other UniMelb course guides墨大 其他课程指南
AskSia is an independent study aid and is not affiliated with, endorsed by, or sponsored by The University of Melbourne. Course details may change — always confirm against the official handbook. Read about how this guide is built. AskSia 是独立的学习辅助工具，与墨尔本大学没有任何隶属、背书或赞助关系。课程信息可能变动，请始终以官方 handbook 为准。了解本指南的编写方法。