BUSM1222 Chap.5 Technology and Global Business

Technology and Global Business

Technology and Global Business frames a decision through digital infrastructure, technology diffusion and platform dependence.

The objective is to evaluate how technology changes entry, coordination and exclusion across markets, so the chapter should be read as a chain from problem definition to evidence, option comparison and accountable action.

Start with digital infrastructure and name the decision owner, affected stakeholders and time horizon.

The same fact can matter differently across those positions, so the opening frame determines which evidence is relevant.

Use technology diffusion to explain how the present condition produces an opportunity, cost or risk. A strong mechanism states what changes, for whom and through which organisational, market or institutional process.

Apply platform dependence when comparing options.

Keep criteria distinct, test trade-offs and ask which assumption drives the recommendation. A score or matrix only helps when its criteria are justified by the case.

For the application — evaluate how technology changes entry, coordination and exclusion across markets — finish with an actor, action, rationale and review trigger.

This turns analysis into a recommendation while keeping the decision open to new evidence.

Build a decision ledger for Technology and Global Business. Separate the current condition, the stakeholder affected, the evidence supporting digital infrastructure, the mechanism represented by technology diffusion and the criterion supplied by platform dependence.

If a recommendation cannot point back to one of those entries, it is probably preference dressed as analysis rather than a consequence of the case.

Compare at least two feasible options against the same criteria. State who benefits, who bears cost or risk, what capability implementation requires and what evidence would reveal failure.

This comparison is essential when students need to evaluate how technology changes entry, coordination and exclusion across markets, because an attractive option is not yet a defensible choice until its trade-offs are made visible.

Rehearse the BUSM1222 response as a short briefing: one sentence for the decision, two for the evidence and mechanism, one for the alternative and one for the qualified recommendation.

Then expand only the move that needs more support. This protects the argument structure when a report, presentation or timed case imposes a strict word or time limit.

A complete Technology and Global Business response should make the task visible before the detail: identify what must be decided, define the relevant terms, connect the evidence to technology diffusion, and use platform dependence to test the result.

The final sentence should answer the question actually asked rather than merely repeat the topic.

The controlling limit is specific: Technical availability does not guarantee adoption, trust or equal access.

Keep that limit beside the worked example, because it separates a careful BUSM1222 answer from one that sounds confident but claims more than the task or evidence supports.

For revision, retrieve digital infrastructure, technology diffusion and platform dependence without notes, explain their relationship aloud, then complete a changed version of the application: evaluate how technology changes entry, coordination and exclusion across markets.

Record the first point at which your reasoning fails and repair that move before attempting another case.

What this chapter covers

• 01

  digital infrastructure

• 02

  technology diffusion

• 03

  platform dependence

• 04

  Applying digital infrastructure

• 05

  Limits of technology diffusion and platform dependence

Worked example: Technology and Global Business

Key terms

internationalisation motives

Internationalisation motives are the strategic reasons a firm expands across borders, including seeking markets, resources, efficiency, knowledge, strategic assets or risk diversification. In this chapter, use the concept when you evaluate how technology changes entry, coordination and exclusion across markets.

market entry mode (greenfield, acquisition, joint venture, partnership)

A market entry mode is the governance form used to enter a foreign market: greenfield builds new operations, acquisition buys an existing firm, and joint ventures or partnerships share ownership, resources or control. In this chapter, use the concept when you evaluate how technology changes entry, coordination and exclusion across markets.

regional economic integration / trade bloc (EU, USMCA, ASEAN, RCEP, CPTPP)

Regional economic integration reduces trade or investment barriers among member economies through arrangements ranging from preferential agreements to common markets and deeper political-economic unions. In this chapter, use the concept when you evaluate how technology changes entry, coordination and exclusion across markets.

Technology and Global Business FAQ

Assessment move

Reconstruct the relationship among digital infrastructure, technology diffusion and platform dependence; complete the chapter application without notes; then test the result against this limit: Technical availability does not guarantee adoption, trust or equal access.

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