The University of Melbourne · S2 2026 · FACULTY OF MANAGEMENT

IBUS90002 Managing in Asia

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The Complete Study & Assessment Guide · S2 2026

IBUS90002 Overview

Managing in Asia
— A source-grounded IBUS90002 guide to regional heterogeneity, CAGE framework, decision scope and the complete published assessment structure.
  • Faculty of Business and Economics
  • Semester 2, 2026
  • graduate coursework level 9
  • 12.5 points

IBUS90002 Managing in Asia teaches institutional and distance analysis, emerging-market strategy, joint ventures and non-market choices across selected Asian economies. It is taught within Faculty of Business and Economics. It is graduate coursework level 9. It carries 12.5 points.

  • Oral interview dominates The 50% interview draws on the group report, so every member must understand the full analysis rather than only the section they drafted.
  • No exam The examination-period item is a 1,500-word individual assignment; it is not a scheduled final examination.
  • Distance is diagnostic CAGE identifies cross-country differences, but the strategic conclusion still needs industry, institution and firm-level evidence.
  • Attendance wording The guide expects every class to be attended but publishes no numeric attendance pass rule; the distinction is preserved rather than silently upgraded.
IBUS90002 · The University of Melbourne
An independent, AskSia-authored study guide. AskSia is not affiliated with, endorsed by, or sponsored by The University of Melbourne; the course code and name are used for identification only.
Assessment

How IBUS90002 is assessed

ComponentWeightFormat
Group Presentation10%Five minutes in Week 4
Group Report20%Usually groups of 3-4; 1,000 words per student; Week 8
Oral Interview50%Individual 20-minute assessment linked to the group report in Weeks 11-12
Individual Assignment20%1,500 words during the examination period; not an exam

The subject has no final examination. A five-minute group presentation is 10%, the group report is 20% at 1,000 words per student, the on-campus oral interview is 50% and lasts 20 minutes in Weeks 11-12, and an individual 1,500-word assignment is 20% during the examination period. The Handbook publishes no hurdle. The S2 guide expects every class to be attended but publishes no attendance fail threshold, so this expectation is not labelled a hurdle.

Contents · every chapter, one map

What IBUS90002 covers

The sequence opens at Asia as a Strategic Comparison, develops its central analytical shift in Japan: Competitive Renewal and Global Expansion, and closes with Group Research and Interactive Oral Defence.

01

Asia as a Strategic Comparison

regional heterogeneity · CAGE framework · decision scope · define a firm-level decision and compare two Asian markets without treating Asia as a single operating environment
02

Institutions, Emerging Markets and Strategic Gaps

institution-based view · institutional void · adaptive capability · trace a specific institutional gap into an operating consequence and choose whether the firm should adapt, internalise, partner or avoid
03

China: Recalibrating Market Strategy

market recalibration · policy exposure · localisation · reassess a China strategy by separating demand, policy, competition and capability changes
04

India: Institutions, Caste and Managerial Practice

social institution · caste · managerial legitimacy · connect social and business institutions to a concrete people, partner or market decision in India
05

Japan: Competitive Renewal and Global Expansion

competitive renewal · global integration · local responsiveness · compare renewal strategies that balance global consistency with market-specific adaptation
06

International Joint Ventures in Malaysia

joint venture · partner complementarity · governance mechanism · design a joint venture by matching partner contribution, control rights, incentives and exit provisions
07

Philippines Growth and Indonesia Non-market Strategy

growth platform · non-market strategy · stakeholder salience · integrate commercial growth logic with stakeholder and government strategy across two institutional settings
08

Korea and the Geography of Internationalisation

internationalisation · global value chain · location choice · map a Korean or Asia-facing expansion across markets, production and coordination rather than treating entry as one event
09

Group Research and Interactive Oral Defence

oral assessment · shared analysis · defensible recommendation · turn a group report into an individual oral defence that can answer cross-country, institution and implementation challenges

It is positioned as a cross-country management subject focused on strategy and institutions in Asia.

Half the mark comes from a 20-minute oral interview linked to group research, while the remaining tasks combine presentation, report and individual writing without a final examination.

Assessment in IBUS90002 is distributed as follows: 10% five-minute group presentation, 20% group report of 1,000 words per student, 50% 20-minute oral interview, and 20% individual assignment of 1,500 words.

The operational assessment conditions matter here.

No final examination appears in the published assessment set.

The individual assignment occurs during the examination period, while the dominant 50% task is an on-campus oral interview in Weeks 11-12.

What makes IBUS90002 demanding is concrete: Comparing Asian business environments without turning countries into stereotypes, then linking institutions, distance, industry conditions and firm capabilities to a strategy that can survive questioning in the oral interview.

The official handbook publishes no hurdle requirement.

The S2 subject guide expects attendance at every class but states no attendance percentage or component-level fail threshold, so expectation is not represented as a hurdle.

The sequence opens at Asia as a Strategic Comparison, develops its central analytical shift in Japan: Competitive Renewal and Global Expansion, and closes with Group Research and Interactive Oral Defence.

Coverage note: expected attendance is recorded as an expectation, not converted into a fail threshold because no numeric pass condition is published.

Worked example · free

Use CAGE without scoring a country stereotype

Q [6 marks]. An AskSia-authored retailer is choosing between two Asian markets. Build a six-part comparison that could support an entry-mode decision.
  • 1Define the product, customer and decision before comparing countries.
  • 1Identify one relevant cultural distance with evidence tied to the offering.
  • 1Identify one administrative distance and its operating consequence.
  • 1Test geographic and economic differences against the value chain.
  • 1Add one institutional or firm-capability factor that CAGE alone misses.
  • 1Recommend an entry mode conditionally and name an interview challenge to the recommendation.
A defensible answer uses distance to predict specific coordination, demand or compliance consequences, then checks whether partnership, localisation or staged commitment fits the firm's capabilities.
Sia tip — Country labels are not evidence; connect each distance claim to a decision-relevant mechanism.
Glossary

Key terms

CAGE framework
A comparative framework examining cultural, administrative, geographic and economic distance between countries and markets.
Institution-based view
A strategy perspective explaining firm choices and performance through formal rules, informal norms and enforcement conditions.
Joint venture
A jointly controlled enterprise in which partner organisations contribute resources, share governance and divide risks and returns.
Non-market strategy
Coordinated action toward governments, communities and other institutions outside ordinary product and factor-market competition.
Institutional void
A missing or weak market-supporting institution that makes exchange, information, contracting or enforcement more difficult.
Emerging market
An economy undergoing institutional and market development while retaining distinctive constraints, opportunities and transition risks.
Administrative distance
Cross-country difference created by laws, policy, political ties, institutions or colonial and trading relationships.
Cultural distance
Cross-country difference in language, values, social norms and assumptions that can affect interpretation and coordination.
Economic distance
Cross-country difference in income, factor costs, infrastructure, consumer resources and other economic conditions.
Geographic distance
Separation created by physical distance, borders, transport links, time zones and spatial infrastructure.
Internationalisation
The process through which a firm develops activities, commitments and capabilities across national markets.
Oral assessment
A live assessed conversation in which a student must explain, apply and defend knowledge through spoken responses.
FAQ

IBUS90002 FAQ

What is the IBUS90002 final assessed-task format?

No final examination appears in the published assessment set. The individual assignment occurs during the examination period, while the dominant 50% task is an on-campus oral interview in Weeks 11-12.

Where do students usually lose marks in IBUS90002?

Comparing Asian business environments without turning countries into stereotypes, then linking institutions, distance, industry conditions and firm capabilities to a strategy that can survive questioning in the oral interview.

How is IBUS90002 assessed?

10% five-minute group presentation, 20% group report of 1,000 words per student, 50% 20-minute oral interview, and 20% individual assignment of 1,500 words.

Does IBUS90002 have a hurdle or component-level pass rule?

The official handbook publishes no hurdle requirement. The S2 subject guide expects attendance at every class but states no attendance percentage or component-level fail threshold, so expectation is not represented as a hurdle.

Which offering does this IBUS90002 guide cover?

It is aligned to Semester 2, 2026; confirm your enrolled class and timetable in the current institutional system.

What prerequisites or restrictions apply to IBUS90002?

Check the current official handbook before enrolling in IBUS90002; prerequisites are not inferred from its course number.

Is this IBUS90002 resource an official university guide?

No. It is an independent IBUS90002 study resource; current institutional instructions remain authoritative for assessment operation.

Study strategy

How to prepare for the assessments

Retrieve the course map, practise the recurring method—define the firm and decision, compare institutional and CAGE distance at the relevant industry level, connect differences to capabilities and operating consequences, then defend a conditional market or partnership strategy—on changed scenarios, and verify every operational assessment detail in the live institutional system.

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