MECM90041 Chap.13 Attention, Spectacle and Everyday Rhythms

Attention, Spectacle and Everyday Rhythms

Attention becomes scarce because content can expand while lived time remains finite. Selection, measurement and valorisation turn attention, affect and cognition into productive relations; the internal limit minimises necessary labour time while retaining time as measure.

The spectacle moves lived relation into representation. Spectacle 2.0 makes the subject interactive, productive and precarious.

Week eleven's rhythm topic is announced but has no teaching deck, so the guide treats it as reading-led and does not reconstruct week twelve.

Chapter guide expansion.

· C13 · PHENOMENOLOGY CHAPTER 13 · PAGE 1 WEEK 10 · METHOD Phenomenology joins psychology to political economy Object, reference and intentional relation The week-ten lecture introduces a phenomenological setup: an immanent object, a reference object and an intentional pseudo-relation. It then overlays psychological orientation on the base-superstructure map.

The method asks how something appears to consciousness and how that orientation is socially organised, without reducing experience to private psychology. Three-part relation Element Question Political-economic bridge Immanent object What appears within experience? Interface image, prompt or notification Reference object What is the appearance about?

Person, event, commodity or social relation Intentional relation How is attention directed? Ranking, habit, value and institutional design Orientation Which action or desire becomes likely? Consumption, labour, participation or refusal Experience is situated Perception belongs to a subject with history and embodiment, while platforms organise available objects and cues.

The bridge needs a mechanism Do not leap from revenue model to feeling. Show the interface, schedule, metric or habit that mediates the relation. Political economy asks who organises the field in which attention finds its objects. PHENOMENOLOGICAL BRIDGE C13.1 RELATION MAP AskSia practice Prompt. A notification displays a colleague’s message. Map the three parts. Worked answer.

The alert is the immanent object, the message is the reference, and urgency is organised through sound, badge and workplace expectation.

· · C13 · FOUR PROPOSITIONS CHAPTER 13 · PAGE 2 FOUR PROPOSITIONS Four propositions connect cognition to commodification Digital infrastructure orients experience toward value The lecture proposes that digital technologies extend cognition, become dominant infrastructure of experience, install commodification abstracted from experience, and orient culture toward commodification.

Read direction carefully: technical systems do not merely display an already commercial culture; their measurement and circulation can make commodifiable forms of attention and expression increasingly salient. Proposition controls Proposition Mechanism question Limit Extend cognition Which memory, search or calculation is exteriorised?

Extension can create dependence Infrastructure of experience Which activities require the system? Dominance varies by role and place Abstract commodification How is lived activity converted into measurable exchange? Not every experience is captured Cultural orientation Which forms become visible and rewarded?

Users can resist and repurpose Abstraction matters Commodification can operate through data categories remote from a person’s own meaning of an experience. Orientation is not determination A reward structure makes conduct more likely; it does not guarantee identical behaviour. FOUR-PART CHAIN COGNITIVE EXTENSION → infrastructure → abstraction → CULTURAL ORIENTATION C13.2 PROPOSITION TEST AskSia practice Prompt.

A reading app tracks highlights. Which propositions apply? Worked answer. It extends memory and may commodify engagement if highlights become data for ranking or sale; establish the actual flow.

· · C13 · ALGORITHMIC INTERVENTION CHAPTER 13 · PAGE 3 INTERVENTION AUDIT Algorithmic intervention asks five questions Object, timing, purpose, authority and consequence The lecture’s five algorithmic-intervention questions can be turned into an audit: what is intervened upon, when intervention occurs, toward which goal, under whose authority and with what effect on subjectivity or action.

The exact phrasing is less important than preserving all five analytical dimensions. “The algorithm influences users” is not a completed claim. Five-question audit Question Evidence What is the object? Content, user, transaction, risk or attention When does intervention occur? Prediction, ranking, recommendation or sanction point Toward what goal? Retention, safety, sale, efficiency or public purpose Who authorises it?

Firm, state, professional body or community What consequence follows? Visibility, opportunity, labour, habit or exclusion Timing changes power Prediction acts before an event, ranking acts during selection and sanction acts after classification. Name the moment. Goals can conflict Safety, profit and engagement may pull the same system in different directions. Look for priority rules.

C13.3 FIVE-QUESTION REPAIR AskSia practice Prompt. Audit an autoplay rule. Worked answer. It intervenes on viewer attention after a clip, aims at continued viewing, is platform-authorised and may change session length and habit. ! Do not personify the algorithm Models and rules are

What this chapter covers

• 01

  Phenomenological method

• 02

  Attention economy

• 03

  Labour-time limit

• 04

  Spectacle and 2.0

• 05

  Rhythm and autonomy

Audience care

Key terms

Attention economy

Production organised around scarce attention.

Affective labour

Productive work through feeling and relation.

Spectacle

A social relation mediated through representations.

Attention, Spectacle and Everyday Rhythms FAQ

Assessment move

Map object, intervention, finite time, metric, labour, representation and rhythm; distinguish announced topics from delivered teaching.

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