UNSW Sydney · FACULTY OF ARTS & HUMANITIES

MDIA5031 Research in Practice

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The Complete Study & Assessment Guide · T3 2026

MDIA5031 Overview

Research in Practice
— A practical MDIA5031 guide to research questions, theory, interviews, content analysis, discourse analysis and research reporting.
  • Postgraduate course
  • Term 3 2026
  • Three linked assessments
  • Moodle course site

MDIA5031 Research in Practice develops a complete small-scale media research project. The course begins with research foundations, ethics and cultural context, then builds focused research questions, a synthesised literature review and a theoretical framework.

  • Assessment path Diary to proposal to research paper
  • Method choice Interviews, content analysis or discourse analysis
  • Quality test Align question, evidence, analysis and claim
Why read this guide

What you get in the full MDIA5031 Study & Assessment Guide

  1. 10 chapters, 35 pages — every assessed topic
  2. 27 original practice questions, each with a model answer
  3. 10 worked examples, solved the way MDIA5031 marks
  4. 15 computed figures, redrawn from the course’s own numbers
  5. Before-you-submit checklist for the Major Research Paper (50%) — what markers reward, what costs marks

Free on this page: assessment table, chapter map, one worked example, key terms, FAQ. The rest is in the full study & assessment guide.

MDIA5031 · UNSW Sydney
An independent, AskSia-authored study guide. AskSia is not affiliated with, endorsed by, or sponsored by UNSW Sydney; the course code and name are used for identification only.
Assessment

How MDIA5031 is assessed

ComponentWeightFormat
Research Diary · hurdle10%Individual research diary, 500 words; establishes questions, theme alignment and academic sources
Research Proposal · hurdle40%Individual proposal, 1500 words; theory, literature, questions, one permitted method and significance
Major Research Paper · hurdle50%Individual research paper, 2000 words; implements the project and reports method, findings, implications and appendix evidence
Other students are asking · MDIA5031

What other students are asking about MDIA5031

Where can I find lecture notes or study guides for MDIA5031 at UNSW?
The MDIA5031 study guide in AskSia Library covers Research in Practice in 10 chapters, with the assessment table, a chapter-by-chapter topic map, key terms and a worked example, free to read on this page.
Is there a final exam in MDIA5031?
No final exam is listed in the offering this AskSia Library guide is built from; MDIA5031 is assessed by Research Diary 10%, Research Proposal 40%, Major Research Paper 50%.
What does MDIA5031 cover on research questions and scope?
In AskSia Library's MDIA5031 guide, the Research Questions and Scope chapter explains focused questions, boundaries, feasibility and method fit.
What does MDIA5031 cover on literature review and theory?
In AskSia Library's MDIA5031 guide, the Literature Review and Theory chapter explains synthesis, research gaps and analytical frameworks.
What does MDIA5031 cover on building a feasible proposal?
In AskSia Library's MDIA5031 guide, the Building a Feasible Proposal chapter explains rationale, alignment, method choice and implementation.
Weights, dates and every chapter are set out with their sources further down this page.
Contents · every chapter, one map

What MDIA5031 covers

Follow a research project from ethical foundations and focused questions through literature synthesis, theory, proposal design, method, analysis, findings and implications.

01

Research Foundations and Ethics

Ethics, knowledge, reflexivity and research responsibility

Research Foundations and Ethics focuses on problem, question, evidence and ethics.

  • Research Foundations and Ethics: central decision route
  • Problem evidence and question boundaries
  • Evidence decisions and difficult cases
  • Ethics limits and transparent reporting
  • Research ethics in the project audit trail
In the full guide: 2 pages · 2 practice questions · 1 figure
02

Research Questions and Scope

Focused questions, boundaries, feasibility and method fit

Research Questions and Scope focuses on topic, boundary, verb and method.

  • Research Questions and Scope: central decision route
  • Topic evidence and boundary boundaries
  • Verb decisions and difficult cases
  • Method limits and transparent reporting
  • Research scope in the project audit trail
In the full guide: 3 pages · 2 practice questions · 2 figures
03

Literature Review and Theory

Synthesis, research gaps and analytical frameworks

Literature Review and Theory focuses on sources, synthesis, gap and lens.

  • Literature Review and Theory: central decision route
  • Sources evidence and synthesis boundaries
  • Gap decisions and difficult cases
  • Lens limits and transparent reporting
  • Literature synthesis in the project audit trail
In the full guide: 4 pages · 3 practice questions · 2 figures
04

Building a Feasible Proposal

Rationale, alignment, method choice and implementation

Building a Feasible Proposal focuses on rationale, questions, method and feasibility.

  • Building a Feasible Proposal: central decision route
  • Rationale evidence and questions boundaries
  • Method decisions and difficult cases
  • Feasibility limits and transparent reporting
  • Proposal alignment in the project audit trail
In the full guide: 3 pages · 2 practice questions · 2 figures
05

Interview Design and Consent

Recruitment, consent, prompts, probes and transcripts

Interview Design and Consent focuses on consent, prompt, probe and transcript.

  • Interview Design and Consent: central decision route
  • Consent evidence and prompt boundaries
  • Probe decisions and difficult cases
  • Transcript limits and transparent reporting
  • Interview guide in the project audit trail
In the full guide: 3 pages · 3 practice questions · 1 figure
06

Thematic Analysis of Interviews

Coding, pattern development, themes and interpretation

Thematic Analysis of Interviews focuses on read, code, theme and explain.

  • Thematic Analysis of Interviews: central decision route
  • Read evidence and code boundaries
  • Theme decisions and difficult cases
  • Explain limits and transparent reporting
  • Initial code in the project audit trail
In the full guide: 4 pages · 2 practice questions · 3 figures
07

Content Analysis Design

Corpus, sampling, units, categories and contextual meaning

Content Analysis Design focuses on corpus, unit, categories and pattern.

  • Content Analysis Design: central decision route
  • Corpus evidence and unit boundaries
  • Categories decisions and difficult cases
  • Pattern limits and transparent reporting
  • Corpus in the project audit trail
In the full guide: 3 pages · 3 practice questions · 1 figure
08

Codebooks and Coding Decisions

Definitions, decision rules, pilots and audit trails

Codebooks and Coding Decisions focuses on define, pilot, revise and record.

  • Codebooks and Coding Decisions: central decision route
  • Define evidence and pilot boundaries
  • Revise decisions and difficult cases
  • Record limits and transparent reporting
  • Decision rule in the project audit trail
In the full guide: 2 pages · 2 practice questions · 1 figure
09

Critical and Multimodal Discourse

Language, images, ideology, norms and power relations

Critical and Multimodal Discourse focuses on feature, pattern, ideology and power.

  • Critical and Multimodal Discourse: central decision route
  • Feature evidence and pattern boundaries
  • Ideology decisions and difficult cases
  • Power limits and transparent reporting
  • Discursive practice in the project audit trail
In the full guide: 3 pages · 3 practice questions · 1 figure
10

Evidence, Findings and Implications

Results, analysis, discussion, limits and appendices

Evidence, Findings and Implications focuses on evidence, pattern, meaning and implication.

  • Evidence, Findings and Implications: central decision route
  • Evidence evidence and pattern boundaries
  • Meaning decisions and difficult cases
  • Implication limits and transparent reporting
  • Analytical claim in the project audit trail
In the full guide: 2 pages · 2 practice questions · 1 figure

Students choose among interviews, content analysis and discourse analysis, develop a feasible proposal, collect and analyse evidence, and report findings and implications with an originality trail. The three assessments form one sequence: a Research Diary establishes the early question and sources, a Research Proposal justifies the design, and a Major Research Paper implements and reports the study.

All tasks must be attempted. The course materials permit simple editing and referencing assistance but prohibit generated or paraphrased submission passages. A strong project keeps its internal logic visible.

The question determines what evidence is relevant; the framework supplies concepts for design or interpretation; the method explains how material is selected and analysed; and the conclusion remains within the sample and inference boundary. Interview projects document consent, recruitment, prompts, recording, transcription and thematic development.

Content-analysis projects define the corpus, sampling route, unit, categories, codebook and pilot decisions. Critical or multimodal discourse projects describe linguistic and visual features before connecting recurring patterns to ideology, norms or power.

Across all routes, the paper separates observation from interpretation, uses evidence economically, compares findings with scholarship and preserves an appendix trail that demonstrates originality. Feedback should therefore be treated as design information: record what changed after the diary or proposal and make the final method describe the project actually conducted.

Keep a dated decision log so the submitted account can explain how evidence, ethical safeguards and analytical boundaries changed during the project.

Worked example · free

Narrow a topic into an answerable research question

Q [3 marks]. A student wants to research “misinformation on social media.” Rewrite the topic as a feasible question for one permitted method and explain the alignment. This is an AskSia-authored practice allocation worth 3 marks.
Proposal alignment review.Proposal alignment review. A defensible connection among rationale, literature, theory, questions, method, evidence and significance. Trace the intended result backward to a feasible collection route, realistic workload and aligned question.RationaleQuestionsMethod
Proposal alignment review. A defensible connection among rationale, literature, theory, questions, method, evidence and significance. Trace the intended result backward to a feasible collection route, realistic workload and aligned question.
  • +1Bound the phenomenon, platform or corpus and period.
  • +1Use a question verb that content or discourse analysis can answer.
  • +1State the evidence and the limit of the claim.
The three marks used in this exercise are a study-device allocation, not a published university marking scheme. How do selected public-health organisations frame corrective messages in a defined short-video corpus during a stated period? Content or discourse analysis can examine those posts, while the conclusion remains limited to the selected corpus.
Sia tip — Write the evidence noun beside the question. If you cannot name what you will inspect, the question is not yet operational.
Glossary

Key terms

Research question
A focused, answerable question that specifies the phenomenon and directs evidence selection and analysis.
Literature synthesis
A comparison of claims, concepts, methods and limits that establishes what is known and where a study can contribute.
Theoretical framework
A set of concepts and relationships used to guide design and interpret evidence.
Unit of analysis
The entity to which a coding or analytical decision is applied, such as a post, article, image or speaker turn.
Codebook
A documented set of variables, values, definitions and decision rules used to code evidence consistently.
Thematic analysis
An interpretive process for developing patterns of meaning from coded qualitative material.
Content analysis
A systematic method for classifying communication within a defined corpus and explaining observed patterns.
Critical discourse analysis
An approach that links textual choices to discourse, ideology, institutional practice and power.
Multimodal analysis
Analysis of how language, image, layout, typography and other modes combine to construct meaning.
Reflexivity
Ongoing examination of how the researcher’s position and decisions shape the research process and interpretation.
FAQ

MDIA5031 FAQ

How are the assessments connected?

The Research Diary establishes an early question and sources, the Research Proposal turns that foundation into a feasible design, and the Major Research Paper implements and reports the project. Treat feedback and design decisions as a continuous record rather than three unrelated tasks.

Which research methods can I use?

The proposal brief permits interviews, content analysis or discourse analysis. Choose by matching the question to the kind of evidence and claim each method can support, then keep collection and analysis feasible within the teaching period.

What makes a strong research question?

A strong question is focused, answerable with obtainable evidence, ethically workable and aligned with a permitted method. It does not assume its conclusion, and its boundaries make clear what the project can and cannot claim.

How should theory appear in the project?

The framework should provide concepts that shape the question, selection, coding or interpretation. Name what the lens reveals, use it during analysis, and recognise what it may leave outside view.

What belongs in a codebook?

Record the unit, variable or code, operational definition, values, inclusion and exclusion rules, examples and a process for ambiguous cases. Pilot the scheme and document revisions before full coding.

Can I use generative AI for the assessments?

The captured assessment briefs permit simple editing and referencing assistance but prohibit functions that generate or paraphrase passages. Complete the required declaration and keep the research reasoning and submitted prose your own.

What should the appendix demonstrate?

The appendix preserves evidence of originality and the analytic trail. Depending on the method, it may include raw data, coding files, links and screenshots, interview transcripts and audio, or other materials required by the brief.

Chapter questions

Questions students ask in each MDIA5031 chapter

How should I handle this problem problem?
Principles and procedures that protect people, communities and the integrity of inquiry throughout a project. Connect that definition to the specific material and state how it changes the available ethics claim. Chapter 01 · Research Foundations and Ethics
How should I handle this topic problem?
The explicit boundary around the phenomenon, population, context, corpus and period a study will examine. Connect that definition to the specific material and state how it changes the available method claim. Chapter 02 · Research Questions and Scope
How should I handle this sources problem?
A comparison of sources around claims, concepts, methods, evidence and limits rather than a sequence of summaries. Connect that definition to the specific material and state how it changes the available lens claim. Chapter 03 · Literature Review and Theory
How should I handle this rationale problem?
A defensible connection among rationale, literature, theory, questions, method, evidence and significance. Connect that definition to the specific material and state how it changes the available feasibility claim. Chapter 04 · Building a Feasible Proposal
How should I handle this consent problem?
A flexible sequence of prompts and probes designed to elicit accounts relevant to the research question. Connect that definition to the specific material and state how it changes the available transcript claim. Chapter 05 · Interview Design and Consent
How should I handle this read problem?
A provisional label attached to material that is relevant to the research question during close reading. Connect that definition to the specific material and state how it changes the available explain claim. Chapter 06 · Thematic Analysis of Interviews
How should I handle this corpus problem?
The bounded body of communication from which material is selected for content analysis. Connect that definition to the specific material and state how it changes the available pattern claim. Chapter 07 · Content Analysis Design
How should I handle this define problem?
A documented instruction that tells a coder how observable evidence maps to a value or category. Connect that definition to the specific material and state how it changes the available record claim. Chapter 08 · Codebooks and Coding Decisions
How should I handle this feature problem?
A patterned way of producing meaning that helps organise identities, institutions and social relations. Connect that definition to the specific material and state how it changes the available power claim. Chapter 09 · Critical and Multimodal Discourse
How should I handle this evidence problem?
An interpretation supported by a visible chain from selected evidence and a stated method. Connect that definition to the specific material and state how it changes the available implication claim. Chapter 10 · Evidence, Findings and Implications
Study strategy

How to prepare for the assessments

Build the project as a chain of reviewable decisions. First stabilise the question, scope, ethical boundary and literature gap. Next state what the theoretical framework contributes and choose the method that can produce suitable evidence. Pilot interview prompts or coding rules before full collection, and keep a decision log when ambiguity forces a revision.

During analysis, separate observation from interpretation and connect each pattern to the research question. Draft the method from the record of what you actually did, not from the earlier proposal alone. Finish by checking that results, implications, limitations and appendix evidence agree.

Because the tasks are linked and all must be attempted, use feedback from each stage to improve the next one while preserving your own authorship under the course AI rules.

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