BUSMGT711 Chap.10 The MikesBikes Simulation: Roles, SHV and Team Rules
The MikesBikes Simulation: Roles, SHV and Team Rules
MikesBikes is the business simulation that runs through the whole quarter.
Teams of about six take on director roles, play two practice rollovers and then five competitive rounds, and are graded twice on shareholder value: once individually in Week 2 and once as a group after Rollover 5. The simulation also matters well beyond its two 5% scores, because the meetings, arguments and decisions it creates are the examples your progress talk and final presentation must analyse with organisational behaviour theory.
What this chapter covers
- 01
The six director roles and what each one controls
- 02
Handovers between Marketing, R&D, the COO and HR/CSR
- 03
The weekly rollover rhythm and Thursday deadlines
- 04
Using the Team Agreement to run meetings and settle conflict
- 05
How the Single Player and Final Group SHV rubrics band the points
- 06
Collusion, share limits and the bankruptcy rule
- 07
Turning simulation events into grounded presentation examples
Worked example · free
Trace a stock-out back to a missed role handover
- +1Forecast link: the COO sizes capacity from sales forecasts built with Marketing and R&D, so a demand estimate that never reached the COO explains the stock-out.
- +1Operations link: idle staff alongside a sold-out model points to the COO's capacity and production plan, since idle time is a COO metric, and the COO also needs R&D's view of capacity and quality needs for each product.
- +1Routine fix: the CEO, who coordinates every function, adds a forecast check to the agenda so Marketing, R&D and the COO agree numbers before decisions are entered.
Key terms
- Rollover
- One simulated year of trading, processed when the team's decisions are submitted before the weekly deadline.
- Shareholder value
- The simulation's overall performance score, tracked by the CEO; it grades the Single Player task, and the Final Group SHV uses it or the regional ranking, whichever is higher.
- Team Agreement
- A compulsory, unmarked team contract setting values, success criteria, communication, meeting and conflict rules.
- Collusion
- Any agreement with another team on prices, products or markets, treated as academic misconduct in the simulation.
- CSR rating
- A simulation measure of how well a company integrates social and environmental concerns into its operations.
The MikesBikes Simulation: Roles, SHV and Team Rules FAQ
How is the Final Group SHV scored?
Points come from whichever is higher: the team's shareholder value after Rollover 5 or its ranking within the region. For example, $130 or more, or first place, earns all five points. This higher-of rule allows for regions where fierce competition keeps every company's value low, so a strong ranking can still earn a good score.
What were the rules for the Single Player SHV?
It was an invigilated, individual task in your Week 2 workshop. You could roll over at most five times, and your final rollover set your score, so stopping early at a high value protected the mark. Spreadsheets, translation tools and AI were not allowed, and moving the share count outside the stated range meant a zero.
Do simulation results decide my presentation grade?
Not directly. The final presentation may draw on simulation outcomes as supporting detail, but the guideline puts the emphasis on your team's dynamics and interactions. Markers want communication, motivation, decision-making, leadership and culture explained with course theory and illustrated with what actually happened between team members.
Assessment move
Use each rollover as a small case study you are living through. Before the meeting, read your own role's screens and prepare one recommendation with a reason. During the meeting, notice who sets the agenda, how options are compared and whether quieter members speak.
Afterwards, write three lines: the decision, the process that produced it and one course concept that explains what happened, such as groupthink, incrementalism, expectancy or psychological safety. By Week 9 that log will hold enough material for every presentation segment, and it will give you examples for the teammate topics you might be asked about in the Q&A.
Revisit the Team Agreement after a difficult round and ask whether the team followed its own conflict rules; if not, that gap is itself a reflective point worth presenting. Keep the integrity rules in view as well. Never discuss prices or product plans with another team, check the share count before every submission, and remember that bankruptcy help must be requested by the team.
Finally, rehearse the scoring rules with the rubric bands so a low value in a tough region does not cause panic late in the quarter.
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