MGMT30006

MGMT30006 · Managing Entrepreneurship and InnovationMGMT30006 · 创业与创新管理

UniMelb's level-3 management subject on building new ventures and leading innovation — assessed by assignments, a group project and a final exam.墨大商学院三年级管理课：从创业历程到企业内创新，由个人作业、小组项目与期末考试综合评定。

MGMT30006 is organised around the creation of new value: the entrepreneurial journey, innovation strategy and capabilities, and how established organisations innovate. This page breaks down what the subject actually covers and exactly how it is assessed per the official UniMelb Handbook — built from 52 real MGMT30006 course materials in the AskSia Library.

MGMT30006 围绕「如何创造新价值」展开：创业历程、创新战略与能力，以及成熟企业如何进行内部创新。本页依据墨大官方 Handbook，拆解这门课真正教什么、以及它到底如何评分——并基于AskSia Library 中 52 份真实 MGMT30006 课程材料整理而成。

Built from 52 real MGMT30006 course materials in the AskSia Library.

基于AskSia Library 中 52 份真实 MGMT30006 课程材料整理而成。

Faculty院系Department of Management & Marketing, Faculty of Business and EconomicsLevel层级Undergraduate · Level 3Credit学分12.5 ptsSemester学期2026 Semester 1Prereq先修One of: MGMT10002 Principles of Management, MGMT20001 Organisational Behaviour, MGMT20002 Managing Processes and Projects, or MGMT20004 Managing People at WorkCampus校区Parkville (On Campus)
📚 AskSia Library data·52 AskSia Library resources·10 topics·60% coursework (1000-word individual assignment + group presentation/oral defence + 3000-word group case study report) and a 40% 2-hour end-of-semester exam.Built from 52 real MGMT30006 course materials in the AskSia Library; no past exam papers were available, so the practice items and exam patterns below are exam-style questions authored on the subject's real syllabus topics, not reproductions of past papers.
📚 AskSia Library 数据·52 份 AskSia Library 资料·10 个主题·60% 平时成绩（1000 字个人作业 + 小组展示与答辩 + 3000 字小组案例报告）与 40% 的 2 小时期末考试。基于AskSia Library 中 52 份真实 MGMT30006 课程材料整理；本课暂无可用历年真题，因此下方练习题与考点均为依据课程真实大纲编写的「考试风格」题目，并非历年真题的复现。
Overview课程概览

What MGMT30006 is aboutMGMT30006 讲什么

MGMT30006 Managing Entrepreneurship and Innovation is a 12.5-point, Level-3 undergraduate subject in the University of Melbourne's Faculty of Business and Economics, taught on campus at Parkville in Semester 1. It is systematically organised around the creation of new value and the processes of innovation, management and operation of new and emerging ventures. The subject covers innovation strategy and capabilities — leadership of innovation, creativity, design-led and open innovation, managing the innovation portfolio and new product development — alongside the foundations of entrepreneurship, the entrepreneurial journey, and how established organisations build entrepreneurial and innovation practices internally.

MGMT30006《创业与创新管理》是墨尔本大学商学院（Faculty of Business and Economics）的 12.5 学分三年级（Level 3）本科课程，第一学期在 Parkville 校区线下授课。课程系统性地围绕「创造新价值」以及新创与新兴企业的创新、管理与运营过程展开，涵盖创新战略与能力（创新领导力、创造力、设计驱动创新、开放式创新、创新组合管理与新产品开发），同时讲授创业的基础理论、创业历程，以及成熟企业如何在组织内部建立创业与创新实践。

Topic map知识地图

The MGMT30006 syllabus, topic by topicMGMT30006 大纲 · 逐个主题

1

Foundations of entrepreneurship and innovation创业与创新的基础理论

Core concepts and definitions distinguishing entrepreneurship from innovation, and the major theories and models that frame the subject.

厘清「创业」与「创新」的核心概念与区别，建立贯穿全课的主要理论与模型框架。

2

The entrepreneurial journey and fundamental strategies创业历程与基本战略

How a venture moves from idea to launch, and the fundamental strategies entrepreneurs use along the way.

一个项目如何从创意走向落地，以及创业者在此过程中采用的基本战略。

3

Characteristics and capabilities of successful entrepreneurs成功创业者的特质与能力

What distinguishes effective entrepreneurs, and what these traits share with organisational innovation leaders.

成功创业者具备哪些特质与能力，以及这些特质与组织内创新领导者有何共通之处。

4

Innovation strategy and capabilities创新战略与能力

Building the firm-level strategy and organisational capabilities required to innovate consistently.

构建企业层面持续创新所需的创新战略与组织能力。

5

Leadership of innovation and creativity创新领导力与创造力

Leading creative work and fostering the conditions in which innovation can emerge inside a team or firm.

如何领导创造性工作，营造团队或企业内部能够催生创新的条件。

6

Design-led and open innovation设计驱动创新与开放式创新

Design-thinking approaches to innovation and open-innovation models that draw value from outside the firm's boundaries.

以设计思维驱动创新，以及借助企业边界之外资源的开放式创新模式。

7

Managing the innovation portfolio创新组合管理

Allocating effort and resources across a portfolio of innovation projects and balancing risk and return.

在多个创新项目组成的组合中分配精力与资源，权衡风险与回报。

8

New product development processes新产品开发流程

The stages and processes by which new products and offerings are developed and brought to market.

新产品与新服务从开发到推向市场所经历的阶段与流程。

9

Developing entrepreneurial ventures创业项目的孵化与发展

Practical aspects of growing new and emerging ventures from start-up toward a sustainable operation.

从初创走向可持续运营，新创与新兴企业成长过程中的实务议题。

10

Innovation and entrepreneurial practices in established organisations成熟组织中的创新与创业实践

How mature organisations embed corporate entrepreneurship and innovation practices into existing structures.

成熟企业如何在既有结构中嵌入企业内创业（corporate entrepreneurship）与创新实践。

Assessment考核方式

How MGMT30006 is assessedMGMT30006 怎么考核

Final exam: Yes期末考试：有
Component考核项 Weight占比 Note说明
Individual assignment (1000 words)个人作业（1000 字） 15% Due in Week 5.第 5 周提交。
Group project presentation and oral defence (groups of 3–5 students, 20 minutes)小组项目展示与答辩（3–5 人一组，20 分钟） 20% Held from Week 11 to Week 12.在第 11–12 周进行。
Group case study report (groups of 3–5 students, 3000 words)小组案例分析报告（3–5 人一组，3000 字） 25% Due in Week 12.第 12 周提交。
End-of-semester examination (2 hours)期末考试（2 小时） 40% Held during the end-of-semester examination period.在学期末的考试周进行。

60% coursework (1000-word individual assignment 15% + group presentation/oral defence 20% + 3000-word group case study report 25%) plus a 2-hour end-of-semester exam worth 40%.

平时成绩占 60%（1000 字个人作业 15% + 小组展示与答辩 20% + 3000 字小组案例报告 25%），加上占 40% 的 2 小时期末考试。

Assessment timeline考核时间线

When each MGMT30006 task is dueMGMT30006 各项考核时间

Individual assignment (1000 words)个人作业（1000 字）
Week 5第 5 周
15%
Group project presentation and oral defence小组项目展示与答辩
Weeks 11–12第 11–12 周
20%
Group case study report (3000 words)小组案例分析报告（3000 字）
Week 12第 12 周
25%
End-of-semester examination (2 hours)期末考试（2 小时）
End-of-semester exam period学期末考试周
40%
Self-test自测练习

Test yourself: MGMT30006 practice questions自测一下：MGMT30006 练习题

Question 1第 1 题
A founder is moving a venture from an initial idea toward launch and is choosing between cautiously testing assumptions step by step versus committing resources to a full launch. Which framing best describes what the entrepreneurial-journey perspective in MGMT30006 emphasises here?一位创始人正把项目从最初创意推向上市，需要在「逐步谨慎验证假设」与「直接投入资源全面上市」之间做选择。MGMT30006 中「创业历程」视角最强调以下哪一点？
  1. The journey is a linear sequence of fixed stages that should be completed in strict order regardless of feedback
  2. The journey is an iterative path in which ideas are tested and the venture adapts as it moves from idea through development to launch and growth
  3. The journey is irrelevant once a business plan exists, because execution is purely operational
  4. The journey is entirely determined by the founder's personality and cannot be managed
  1. 创业历程是一套固定阶段的线性流程，应严格按顺序走完，不受反馈影响
  2. 创业历程是一条迭代路径：在从创意到开发、上市、成长的过程中不断验证想法并让项目随之调整
  3. 一旦写好商业计划书，历程就无关紧要了，因为执行纯属运营问题
  4. 创业历程完全由创始人个性决定，无法被管理
Show answer查看答案
Answer: B. The journey is an iterative path in which ideas are tested and the venture adapts as it moves from idea through development to launch and growthMGMT30006 frames the entrepreneurial journey as the iterative path from idea through development, launch and growth — ventures test assumptions and adapt rather than executing a rigid, fixed sequence.
答案：B. 创业历程是一条迭代路径：在从创意到开发、上市、成长的过程中不断验证想法并让项目随之调整MGMT30006 把创业历程视为从创意到开发、上市、成长的迭代路径——项目在过程中验证假设并不断调整，而非死板地走完固定阶段。
Question 2第 2 题
An established firm wants to source ideas and technologies from outside its own R&D as well as inside it, and to let some internal ideas flow out to partners. Which concept from the subject does this describe, and how does it differ from design-led innovation?一家成熟企业希望既从自有研发之外、也从内部获取创意与技术，并让部分内部创意流向合作伙伴。这属于本课的哪个概念？它与设计驱动创新有何不同？
  1. Open innovation — it draws value from beyond the firm's boundaries; design-led innovation instead uses design-thinking and user-centred methods
  2. Corporate entrepreneurship — it is identical to design-led innovation
  3. Innovation portfolio management — it only concerns budgeting across projects
  4. New product development — it is purely an internal stage-gate process with no external inputs
  1. 开放式创新——它从企业边界之外获取价值；设计驱动创新则是运用设计思维与以用户为中心的方法
  2. 企业内创业——它与设计驱动创新完全相同
  3. 创新组合管理——它只涉及在多个项目间分配预算
  4. 新产品开发——它纯粹是内部的阶段-关卡流程，不含外部输入
Show answer查看答案
Answer: A. Open innovation — it draws value from beyond the firm's boundaries; design-led innovation instead uses design-thinking and user-centred methodsOpen innovation sources ideas and capabilities from outside as well as inside the firm; design-led innovation is a distinct approach centred on design thinking and users. The subject treats them as separate (though combinable) innovation models.
答案：A. 开放式创新——它从企业边界之外获取价值；设计驱动创新则是运用设计思维与以用户为中心的方法开放式创新既从企业外部、也从内部获取创意与能力；设计驱动创新则是以设计思维和用户为核心的另一种路径。本课把二者视为不同（但可结合）的创新模式。
Question 3第 3 题
A firm runs several innovation projects at once: some are low-risk improvements to current products and some are high-risk, potentially breakthrough bets. From the innovation-portfolio perspective taught in MGMT30006, what is the central management task?某企业同时推进多个创新项目：有些是对现有产品的低风险改良，有些是高风险、可能带来突破的押注。从 MGMT30006 所讲的创新组合视角看，核心管理任务是什么？
  1. Cancel all high-risk projects so the portfolio only contains safe, incremental work
  2. Pick the single best project and put all resources into it
  3. Allocate effort and resources across the projects to balance risk, return and timing rather than betting on one
  4. Treat every project identically because innovation outcomes cannot be influenced by management
  1. 取消所有高风险项目，让组合只保留安全的渐进式工作
  2. 挑出唯一最佳项目，把全部资源投入其中
  3. 在各项目之间分配精力与资源，平衡风险、回报与时机，而非押注单一项目
  4. 对每个项目一视同仁，因为创新结果无法被管理影响
Show answer查看答案
Answer: C. Allocate effort and resources across the projects to balance risk, return and timing rather than betting on oneInnovation-portfolio management is about allocating effort and resources across a set of parallel projects to balance risk, return and timing — not eliminating risk or concentrating on one bet.
答案：C. 在各项目之间分配精力与资源，平衡风险、回报与时机，而非押注单一项目创新组合管理的核心是把精力与资源分配到一组并行项目上，以平衡风险、回报与时机——既不是消除风险，也不是只押一个项目。
Exam questions考试题型

High-value exam questions in MGMT30006MGMT30006 高频考点 · 考试风格题

Foundations: entrepreneurship vs innovation基础：创业与创新的区分
Define and distinguish entrepreneurship from innovation, then apply both concepts to a short scenario to argue which is primarily at work.界定并区分「创业」与「创新」，再用这两个概念分析一段情境，论证其中主要体现的是哪一个。
Exam-style on the subject's opening topic; no past paper available, framing only.
The entrepreneurial journey and fundamental strategies创业历程与基本战略
Trace a venture from idea to launch and identify the fundamental strategy choices at each stage, justified with course theory.梳理某项目从创意到上市的过程，指出各阶段的基本战略选择，并用课程理论加以论证。
Exam-style on a core syllabus topic; authored, not from a past paper.
Characteristics and capabilities of successful entrepreneurs成功创业者的特质与能力
Evaluate which entrepreneurial traits/capabilities matter most for a given context and discuss how far they overlap with innovation leadership.评估在特定情境下哪些创业者特质／能力最关键，并讨论它们与创新领导力的重叠程度。
Exam-style on a real topic; no frequency claim.
Innovation strategy and capabilities创新战略与能力
Recommend an innovation strategy for a firm and specify the organisational capabilities it must build to innovate consistently.为某企业提出一项创新战略，并说明它要持续创新需建立哪些组织能力。
Exam-style; high-weight topic in the syllabus.
Leadership of innovation and creativity创新领导力与创造力
Explain how a leader can foster the conditions for creativity and innovation in a team, drawing on course frameworks.说明领导者如何运用课程框架，在团队中营造有利于创造力与创新的条件。
Exam-style on a real topic; authored framing.
Design-led and open innovation设计驱动创新与开放式创新
Compare design-led and open innovation, and judge which is more appropriate for a described firm and why.比较设计驱动创新与开放式创新，并判断对所描述的企业哪一种更合适及其原因。
Exam-style compare/apply on real concepts; no past paper.
Managing the innovation portfolio创新组合管理
Assess how a firm should allocate resources across a mix of incremental and breakthrough projects to balance risk and return.评估企业应如何在渐进式与突破式项目之间分配资源，以平衡风险与回报。
Exam-style on a real topic; authored, not mined.
New product development processes新产品开发流程
Describe the stages of an NPD process and analyse where a failing new product is likely to have broken down.描述新产品开发流程的各阶段，并分析一款失败新品最可能在哪一环节出问题。
Exam-style on a real topic; framing only.
Innovation and entrepreneurship in established organisations成熟组织中的创新与创业
Discuss the barriers a mature organisation faces in embedding corporate entrepreneurship and recommend how to overcome them.讨论成熟组织在嵌入企业内创业时面临的障碍，并提出克服之道。
Exam-style on a real topic; no frequency claim.
Key terms核心术语

MGMT30006 glossaryMGMT30006 术语表

Entrepreneurship创业
The process of identifying, creating and pursuing new value, typically through new or emerging ventures.
识别、创造并追求新价值的过程，通常通过新创或新兴企业实现。
Innovation创新
The successful development and application of new ideas, products, services or processes that create value.
成功开发并应用能够创造价值的新理念、新产品、新服务或新流程。
The entrepreneurial journey创业历程
The path a venture takes from initial idea through development, launch and growth.
一个项目从最初创意，经过开发、上市到成长所走过的路径。
Design-led innovation设计驱动创新
An approach that uses design thinking and user-centred methods to drive innovation.
运用设计思维与以用户为中心的方法来推动创新的路径。
Open innovation开放式创新
An innovation model that sources ideas and capabilities from outside the firm as well as within it.
既从企业内部、也从外部获取创意与能力的创新模式。
Innovation portfolio创新组合
The set of innovation projects a firm runs in parallel, managed to balance risk, return and timing.
企业并行推进的一组创新项目，通过管理来平衡风险、回报与时机。
New product development (NPD)新产品开发（NPD）
The structured process of taking a new product or offering from concept to market launch.
将新产品或新服务从概念推进到上市的结构化流程。
Corporate entrepreneurship企业内创业
Entrepreneurial and innovation practices undertaken inside an established organisation rather than a start-up.
在成熟企业（而非初创公司）内部开展的创业与创新实践。
Innovation leadership创新领导力
The leadership capabilities required to direct creative work and sustain innovation in a team or firm.
引导创造性工作、在团队或企业中维持创新所需的领导能力。
Innovation capability创新能力
The organisational resources and routines that allow a firm to innovate repeatedly and reliably.
使企业能够持续且可靠地创新的组织资源与机制。
FAQ

MGMT30006 — common questionsMGMT30006 常见问题

How is MGMT30006 assessed?MGMT30006 怎么评分？
Per the official UniMelb Handbook, MGMT30006 is assessed 60% by coursework and 40% by a final exam. The coursework is a 1000-word individual assignment (15%, Week 5), a 20-minute group project presentation and oral defence in groups of 3–5 (20%, Weeks 11–12), and a 3000-word group case study report (25%, Week 12). The remaining 40% is a 2-hour end-of-semester examination held during the exam period.
根据墨大官方 Handbook，MGMT30006 的成绩为 60% 平时成绩 + 40% 期末考试。平时成绩包括：1000 字个人作业（15%，第 5 周）、3–5 人一组的 20 分钟小组项目展示与答辩（20%，第 11–12 周）、以及 3000 字小组案例分析报告（25%，第 12 周）；剩余 40% 为考试周举行的 2 小时期末考试。
Does MGMT30006 have a final exam?MGMT30006 有期末考试吗？
Yes. There is a 2-hour end-of-semester examination worth 40% of the final grade, held during the official examination period. It sits alongside the individual assignment and the two group assessments.
有。期末有一场 2 小时考试，占总成绩的 40%，在学校官方考试周举行，与个人作业及两项小组作业共同构成最终成绩。
What are the prerequisites for MGMT30006?MGMT30006 有哪些先修要求？
You must have completed one of: MGMT10002 Principles of Management, MGMT20001 Organisational Behaviour, MGMT20002 Managing Processes and Projects, or MGMT20004 Managing People at Work. There are no corequisites and no non-allowed (antirequisite) subjects listed.
需先修以下任意一门：MGMT10002 管理学原理、MGMT20001 组织行为学、MGMT20002 流程与项目管理，或 MGMT20004 职场人员管理。Handbook 未列出任何同修课（corequisite）或互斥课（antirequisite）。
What does MGMT30006 actually cover?MGMT30006 到底学什么？
It is built around creating new value: foundations of entrepreneurship and the entrepreneurial journey, innovation strategy and capabilities, leadership of innovation and creativity, design-led and open innovation, managing the innovation portfolio, new product development, and how established organisations build entrepreneurial and innovation practices internally.
课程围绕「创造新价值」展开：创业基础与创业历程、创新战略与能力、创新领导力与创造力、设计驱动与开放式创新、创新组合管理、新产品开发，以及成熟企业如何在内部建立创业与创新实践。
How much of MGMT30006 is group work?MGMT30006 的小组作业占比高吗？
A substantial portion. The group project presentation/oral defence (20%) and the group case study report (25%) together make up 45% of the grade and are completed in groups of 3–5 students. The individual assignment (15%) and final exam (40%) are assessed individually.
占比相当高。小组项目展示与答辩（20%）加上小组案例报告（25%），合计 45% 的成绩以 3–5 人小组形式完成；个人作业（15%）与期末考试（40%）则为个人评分。
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