7008IBA Chap.1 Assessment Map and Case Method

Assessment Map and Case Method

Assessment Map and Case Method frames a decision through 20/30/50 structure, case evidence and timed judgement.

The objective is to separate diagnosis, framework choice and recommendation before writing, so the chapter should be read as a chain from problem definition to evidence, option comparison and accountable action.

Start with 20/30/50 structure and name the decision owner, affected stakeholders and time horizon.

The same fact can matter differently across those positions, so the opening frame determines which evidence is relevant.

Use case evidence to explain how the present condition produces an opportunity, cost or risk. A strong mechanism states what changes, for whom and through which organisational, market or institutional process.

Apply timed judgement when comparing options.

Keep criteria distinct, test trade-offs and ask which assumption drives the recommendation. A score or matrix only helps when its criteria are justified by the case.

For the application — separate diagnosis, framework choice and recommendation before writing — finish with an actor, action, rationale and review trigger.

This turns analysis into a recommendation while keeping the decision open to new evidence.

Build a decision ledger for Assessment Map and Case Method. Separate the current condition, the stakeholder affected, the evidence supporting 20/30/50 structure, the mechanism represented by case evidence and the criterion supplied by timed judgement.

If a recommendation cannot point back to one of those entries, it is probably preference dressed as analysis rather than a consequence of the case.

Compare at least two feasible options against the same criteria. State who benefits, who bears cost or risk, what capability implementation requires and what evidence would reveal failure.

This comparison is essential when students need to separate diagnosis, framework choice and recommendation before writing, because an attractive option is not yet a defensible choice until its trade-offs are made visible.

Rehearse the 7008IBA response as a short briefing: one sentence for the decision, two for the evidence and mechanism, one for the alternative and one for the qualified recommendation.

Then expand only the move that needs more support. This protects the argument structure when a report, presentation or timed case imposes a strict word or time limit.

A complete Assessment Map and Case Method response should make the task visible before the detail: identify what must be decided, define the relevant terms, connect the evidence to case evidence, and use timed judgement to test the result.

The final sentence should answer the question actually asked rather than merely repeat the topic.

The controlling limit is specific: The 50% task is a timed case study and should retain that exact identity.

Keep that limit beside the worked example, because it separates a careful 7008IBA answer from one that sounds confident but claims more than the task or evidence supports.

For revision, retrieve 20/30/50 structure, case evidence and timed judgement without notes, explain their relationship aloud, then complete a changed version of the application: separate diagnosis, framework choice and recommendation before writing.

Record the first point at which your reasoning fails and repair that move before attempting another case.

What this chapter covers

• 01

  20/30/50 structure

• 02

  case evidence

• 03

  timed judgement

• 04

  Applying 20/30/50 structure

• 05

  Limits of case evidence and timed judgement

Worked example: Assessment Map and Case Method

Key terms

Administrative heritage and the four MNE archetypes

Administrative heritage is the inherited structure, routines and culture shaping a multinational; the four archetypes are the centralised exporter, international projector, international coordinator and multi-centred MNE. In this chapter, use the concept when you separate diagnosis, framework choice and recommendation before writing.

Firm-specific advantages (FSAs)

Firm-specific advantages are transferable or location-bound resources, capabilities and knowledge that allow a firm to create value or overcome the costs of operating abroad. In this chapter, use the concept when you separate diagnosis, framework choice and recommendation before writing.

Location advantages

Location advantages are country- or region-specific conditions, such as resources, institutions, demand, clusters or costs, that make particular activities more valuable in that place. In this chapter, use the concept when you separate diagnosis, framework choice and recommendation before writing.

Assessment Map and Case Method FAQ

Assessment move

Reconstruct the relationship among 20/30/50 structure, case evidence and timed judgement; complete the chapter application without notes; then test the result against this limit: The 50% task is a timed case study and should retain that exact identity.

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