MKTG90022 Commercialisation of Science
The Complete Study & Assessment Guide · S2 2026MKTG90022 Overview
- University of Melbourne
- Semester 2, 2026
- Postgraduate subject
- Two in-class tests
MKTG90022 Commercialisation of Science examines how discoveries, intellectual property and scientific capability can be organised into a credible path to market.
- Assessed by Two tests and three applied tasks
- Core move Connect evidence to a commercial decision
- Quantitative work Discount value and test assumptions
- Final check Align market, IP, operations and finance
How MKTG90022 is assessed
| Component | Weight | Format |
|---|---|---|
| Assessment Task 1: Commercialization Vehicle | 10% | Individual written assignment |
| In-Class Test 1 | 30% | MCQ, multiple-answer and short-answer questions; 90 minutes including reading time |
| Assessment Task 2: Investor Pitch | 10% | Group video presentation |
| In-Class Test 2 | 30% | MCQ, multiple-answer and short-answer questions; 90 minutes including reading time |
| Assessment Task 3: Commercialisation Plan | 20% | Group written assignment in the examination period |
What MKTG90022 covers
Follow the opportunity from pathway choice and market evidence through revenue, valuation, contracting, scale-up, intellectual property and the commercial plan.
Commercialisation Pathways
Licensing, spin-out and start-up choices through control, capability, capital and risk.02Market Analysis and Access
Customer definition, reachable demand, competitor evidence and the buyer pathway.03Revenue and Business Models
Payment mechanisms, pricing logic, profit layers and the fit between use and cash flow.04Financing and IP Valuation
Discounted cash flow, comparable evidence, pre-money value and ownership calculations.05Contracts and Partnering
Scope, intellectual property, obligations, payment, termination and dispute design.06Scale-up and Manufacturing
Process readiness, quality, unit economics and external manufacturing capability.07Intellectual Property Strategy
Protection fit, patentability, confidentiality, ownership and lifecycle choices.08Commercial Plans and Pitches
Integrated recommendations, executive summaries, risk control and investor communication.The subject crosses scientific and commercial reasoning: students evaluate pathway choices, market and competitor evidence, revenue mechanisms, financing and valuation, contracts, scale-up, manufacturing, intellectual property strategy and the commercial plan.
The central discipline is integration. A market claim must match the customer and access route. A revenue model must support delivery cost and cash timing.
An intellectual property position must support the selected pathway. Manufacturing milestones must match the funding request. This guide therefore treats each topic as a decision with evidence, alternatives, uncertainty and a next test.
The pathway chapters ask who can complete the remaining development work and how control, capital and risk should be allocated.
Market analysis narrows a broad need into reachable customers, named buyers and adoption evidence. Revenue design then connects customer value with payment timing and delivery cost. Valuation converts explicit future scenarios into present value while preserving the uncertainty around technical progress, access and scale.
Contracts make partner relationships operational by defining scope, intellectual property, obligations, payment, termination and remedies.
Later chapters move from the laboratory toward repeatable supply.
Scale-up analysis identifies the process, quality and economic evidence required before committing more capital, while provider selection tests whether external research or manufacturing capability is genuinely suitable. Intellectual property strategy distinguishes patentability, ownership, confidentiality and freedom to operate, and aligns protection choices with commercial use.
The commercial plan and pitch finally combine these decisions into a recommendation, resource request, milestone sequence and risk-control programme.
Use the free chapter guides as a navigation layer. Each one names the decision, maps the relevant concepts, demonstrates a fresh worked example and provides questions for self-testing.
The paid pages deepen the reasoning through evidence maps, calculations, comparisons and applied cases. Across both layers, numbers are scenarios only when stated as practice assumptions; published assessment facts remain separate. Before submitting assessed work, use the current subject LMS page for operational instructions and apply the analytical tools here to your own reasoning rather than copying model wording.
Worked example · free
Choose a route for a laboratory technology
- 2Define the remaining technical, manufacturing and market-access gaps before naming a route.
- 2Compare which route can supply capital, complementary assets, control and speed.
- 2Recommend a conditional route and state the evidence that would trigger reconsideration.
Key terms
- Commercialisation Pathway
- The organisational route used to develop and bring an opportunity to market, such as licensing or forming a company.
- Market Access
- The process through which a product reaches approval, procurement, payment and use in its intended setting.
- Revenue Model
- The mechanism through which a business earns income from customers, users or other paying parties.
- Discounted Cash Flow
- A valuation method that converts forecast future cash flows into present value using a discount rate.
- Background IP
- Intellectual property that a party controls before a project or develops outside the defined project work.
- Scale-up
- The structured movement of a process toward larger and repeatable production while protecting performance, quality and economics.
- Patentability
- The assessment of whether claimed subject matter satisfies the legal requirements for patent protection.
- Commercial Plan
- An integrated argument describing the opportunity, route, evidence, resources, milestones and risks required for commercial action.
MKTG90022 FAQ
What does this subject focus on?
It focuses on the decisions that connect scientific work to market action, including pathway choice, market evidence, revenue, valuation, contracts, intellectual property, scale-up and commercial planning.
What assessment closes the subject?
The reviewed table lists two in-class tests and three assessment tasks. The closing commercialisation plan falls in the examination period and is described as a group written assignment.
How quantitative is the subject?
The course includes commercial calculations such as discounted cash flow, present value, post-money valuation, ownership percentages, profit measures and scenario-based market estimates alongside qualitative judgment.
How should I prepare for the in-class tests?
Practise identifying the decision, applying the relevant framework to the stated facts, showing calculation steps and writing a short conclusion that names the decisive evidence.
What makes a strong commercial plan?
A strong plan aligns the customer, route, revenue, intellectual property, manufacturing, finance and risk sections so they support one recommendation and a controlled next step.
How should uncertainty be handled?
Separate evidence from assumptions, identify the uncertainty that can change the decision, and specify the experiment, diligence step or commercial conversation that will reduce it.
How to prepare for the assessments
Revise as a connected decision chain. First, write the commercial question for each chapter and the evidence that separates the alternatives. Next, complete the calculation examples without looking and check the denominator, timing and units. Then practise short answers that state a recommendation, use the given facts and name the uncertainty that could change the result.
For written and video tasks, audit consistency across market, pathway, revenue, intellectual property, operations and finance. Finish by checking the current LMS task page for logistics and by keeping assessed work within the published collaboration and submission rules. Record which evidence would change each conclusion before finalising it.
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