University of Technology Sydney · FACULTY OF MARKETING

24762 Chap.3 Stakeholder Engagement with Indigenous Communities

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Chapter 3 of 13 · 24762

Stakeholder Engagement with Indigenous Communities

Participants at the centre

Participant orientation puts the people affected by an issue at the heart of a programme and involves them in selecting, developing, delivering and evaluating it.

Stakeholder engagement brings in the wider set of actors who can affect or are affected by the work.

Engaging First Nations peoples

The Week 2 lecture sets out four core principles, self-determination, cultural rights, First Nations voices and accountability, and a sequence that starts with an Aboriginal corporation, widens to other voices and engages Traditional Owners on the basis of free, prior and informed consent.

For the poster

Assessment 2 asks for a co-designed, culturally competent plan led by Indigenous people on an A3 poster, presented in the Week 10 workshop.

How the poster is scored

The rubric rewards several social marketing theories with academic references, reflection that questions your own assumptions, ethical and culturally appropriate practice including data sovereignty, and a clear presentation that answers questions.

In this chapter

What this chapter covers

  • 01

    Participant orientation

  • 02

    Stakeholder mapping in four steps

  • 03

    Who to engage and in what order

  • 04

    Free, prior and informed consent

  • 05

    Four core engagement principles

  • 06

    Indigenous data sovereignty

  • 07

    Presenting the poster in Week 10

Worked example · free

Order the engagement steps for a diabetes programme

Q [5 marks]. AskSia-authored practice. A health service wants to co-design a type 2 diabetes programme with an Aboriginal community in western Sydney. Put the first four engagement steps in order and justify each. The marks shown are an AskSia study allocation, not an official University marking scheme.
The four core engagement principles around the community they serve.The four core engagement principles around the community they serve. Each tile connects directly to the community rather than to the programme team, which is the point: self-determination, cultural rights, First Nations voices and accountability are owed to the community.First NationscommunitySelf-determinationCultural rightsFirst Nations voicesAccountability
The four core engagement principles around the community they serve. Each tile connects directly to the community rather than to the programme team, which is the point: self-determination, cultural rights, First Nations voices and accountability are owed to the community.
  • 1Approach the local Aboriginal community controlled health service first, as the corporation in that sector and area.
  • 1Widen the circle to Elders, families and people living with diabetes, since no single body speaks for everyone.
  • 2Seek free, prior and informed consent before any data is collected or ideas are fixed.
  • 1Agree with the community how often to meet, who decides and how results and data are shared.
Start with the community controlled organisation, widen to other voices, secure consent and agree the terms; only then begin designing the programme together.
Sia tip — If your plan names a solution before step three, it is not co-designed; move the idea to after the terms are agreed.
Glossary

Key terms

Participant Orientation
Putting the people affected by an issue at the heart of the process and involving them in every stage of a programme.
Free, Prior and Informed Consent
Agreement given voluntarily, before measures are adopted, with full information, as the United Nations Declaration on the Rights of Indigenous Peoples sets out.
Indigenous Data Sovereignty
Indigenous peoples’ right to decide how data about their communities, lands and resources is collected, owned and used.
Stakeholder Mapping
Identifying, analysing, mapping and prioritising the groups with an interest in a programme so engagement can be planned.
FAQ

Stakeholder Engagement with Indigenous Communities FAQ

Who should I contact first when engaging an Aboriginal community?

The lecture suggests starting with an Aboriginal corporation in the sector or area, such as the local land council or a peak body for that policy area. It then warns that no organisation speaks for everyone, so you must seek feedback from other stakeholders and engage Traditional Owners with free, prior and informed consent.

What are the four core Indigenous engagement principles?

Self-determination, embedding First Nations knowledge and giving genuine power to shape the work; cultural rights and cultural safety; promoting First Nations voices and perspectives; and accountability to the First Nations community with transparency and responsiveness to feedback.

Is there a written reflection for Assessment 2?

No. An announcement during StuVac clarified that the two elements are the printed A3 poster, handed in at your Week 10 workshop, and a short 1-minute presentation summarising the plan and what you learned from developing it.

What does data sovereignty mean for my poster?

It means the community governs how data about it is collected, owned and used. The poster rubric’s program outcome row asks about ethical data sourcing and sovereignty, so say who owns and approves any data your plan would gather.

Why is consultation not enough?

The lecture places consultation at the low end of the engagement spectrum and says higher participation works better, especially for complex problems. Meaningful engagement is a sustained relationship built on trust, with Indigenous agency in decisions from the start.

What happens in the Week 10 poster session?

Students put their posters on the wall, each explains theirs very briefly, everyone walks around to read the others, and the class discusses what it has learned about engaging Indigenous Australians. Posters are then taken down and handed to the instructor before leaving.

What are the four steps of stakeholder mapping?

Identify the groups, organisations and individuals with a current or future interest; analyse them by contribution, legitimacy, willingness to engage, influence and necessity; map where they stand relative to each other; and prioritise them into an order for engagement.

What makes engagement meaningful according to the lecture?

A sustained relationship built on trust and integrity between groups working toward shared goals, with a high level of participation rather than consultation alone. The lecture’s three steps are to start from ethical engagement, make the project culturally informed and make the engagement meaningful.

Study strategy

Assessment move

Draft your poster as a sequence of engagement decisions rather than a description of a campaign: who first, who next, how consent is sought, how power and data are shared. Check it against the four principles and the participatory processes list, then write the one minute you will say aloud. Read the Indigenous cultures and contexts pages on Canvas and cite at least two academic sources, because the top band asks for them.

Working through Stakeholder Engagement with Indigenous Communities in 24762? Sia is AskSia’s AI Marketing tutor — ask any 24762 Stakeholder Engagement with Indigenous Communities question and get a clear, step-by-step explanation grounded in how 24762 is taught and assessed. Read this chapter free, then take your hardest questions to Sia.

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