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BUSS1020 · Quantitative Business Analysis

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Chapter 7 of 11 · BUSS1020

Confidence Intervals

Confidence Intervals (Week 7, Berenson Ch 8.1–8.6) turns a single sample estimate into a range that quantifies its uncertainty, in the form point estimate ± (critical value × standard error). You build intervals for a population mean (using Z when σ is known, t when it is unknown) and for a population proportion, choose the right critical value for a confidence level, and compute the sample size needed for a target margin of error. Correct interpretation — what '95% confident' really means — is itself examinable.

In this chapter

What this chapter covers

  • 01General form: point estimate ± (critical value)(standard error)
  • 02CI for μ when σ is known (Z) versus unknown (t)
  • 03Critical values: 90% → 1.645, 95% → 1.96, 98% → 2.33, 99% → 2.58
  • 04The t-distribution and degrees of freedom n − 1
  • 05CI for a population proportion π
  • 06Margin of error and interval width drivers
  • 07Required sample size for a mean and for a proportion
  • 08Correct interpretation of confidence; application to auditing
Worked example · free

Confidence interval for a mean and required sample size

Q [8 marks]. A random sample of 25 lunchtime transactions at a café has mean spend X̄ = $14.60 with sample standard deviation S = $3.50. (a) Construct a 95% confidence interval for the mean spend. (b) How large a sample is needed to estimate the mean within ±$1.00 at 95% confidence, assuming σ ≈ $3.50?
  • 1 mark(a) σ is unknown, so use the t-distribution with df = n − 1 = 24. The critical value t₀.₀₂₅,₂₄ ≈ 2.064.
  • 1 mark(a) Standard error S/√n = 3.50/√25 = 3.50/5 = 0.70.
  • 1 mark(a) Margin of error = 2.064 × 0.70 = 1.4448 ≈ 1.44.
  • 2 marks(a) 95% CI: 14.60 ± 1.44 → ($13.16, $16.04).
  • 2 marks(b) Use n = Z²σ²/e² with Z = 1.96, σ = 3.50, e = 1.00: n = (1.96² × 3.50²)/1.00² = (3.8416 × 12.25)/1 = 47.06.
  • 1 mark(b) Always round UP to guarantee the margin: n = 48 transactions.
(a) The 95% CI for mean spend is about ($13.16, $16.04); (b) a sample of 48 transactions is needed for a ±$1.00 margin at 95% confidence.
Sia tip — Sample-size answers ALWAYS round up — rounding down would leave the margin too wide. And use Z (not t) in the sample-size formula, because you are planning before any data are collected.
Glossary

Key terms

Confidence interval
A range, point estimate ± (critical value × standard error), constructed so that a stated percentage of such intervals across repeated samples would contain the true parameter.
Critical value
The multiplier (Z or t) corresponding to the chosen confidence level; for 95% the Z critical value is 1.96.
Margin of error
The half-width of a confidence interval, critical value × standard error; it shrinks with a larger sample, a smaller standard deviation, or a lower confidence level.
t-distribution
A bell-shaped distribution with heavier tails than the normal, used for inference about a mean when σ is unknown; its shape depends on the degrees of freedom n − 1.
Required sample size
The smallest n that achieves a target margin of error e; for a mean n = Z²σ²/e², for a proportion n = Z²π(1−π)/e², always rounded up.
FAQ

Confidence Intervals FAQ

When do I use Z and when do I use t for a mean?

Use Z when the population standard deviation σ is known (rare in practice); use t with df = n − 1 when σ is unknown and you estimate it with the sample S. In BUSS1020 the t-case is the common one for real data.

What does '95% confident' actually mean?

It refers to the procedure: if you repeated the sampling many times and built an interval each time, about 95% of those intervals would contain the true parameter. It is NOT a 95% probability that the one fixed parameter lies in your particular interval — the parameter is fixed, the interval is random.

Why use π = 0.5 for sample size when the proportion is unknown?

Because π(1−π) is largest at π = 0.5, plugging in 0.5 gives the most conservative (largest) required sample size, guaranteeing your target margin no matter the true proportion.

Study strategy

Exam move

Anchor everything on the single template 'estimate ± critical × standard error', then learn the three variations (mean with σ known, mean with σ unknown, proportion). Make the Z-versus-t decision automatic by asking 'is σ known?' first. Memorise the four common Z critical values and know how to read t from its table by degrees of freedom. Practise the sample-size formulas separately, remembering to use Z and to round up. This is the first heavily examined Part B topic, so rehearse writing a clean interpretation sentence under each interval.

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