GEL2026 Chap.6 Pitching, Reflection and Course Hurdles
Pitching, Reflection and Course Hurdles
Three different performance tasks
The group presentation demonstrates a business plan and applies AI or machine learning to customer needs with national-security consideration. The individual reflective essay analyses a real AI-enhanced business case, evaluates a project communication channel and considers wider challenges.
Attendance conditions operate separately from both graded tasks.
Evidence, ownership and completion
A useful pitch makes the decision and evidence visible rather than compressing the written proposal into slides. Reflection should connect an experience to evidence, judgement and a changed future action.
The course also requires CEIE participation with evaluations and a classroom-attendance threshold, and the stated consequence for missing either requirement is course failure regardless of assessment grades.
What this chapter covers
- 01
The 30-minute group business-plan presentation
- 02
AI fit and customer needs
- 03
Implementation budget and promotion
- 04
The individual reflective essay
- 05
Evidence and changed judgement
- 06
CEIE participation hurdle
- 07
Classroom attendance hurdle
- 08
AI-use declaration and submission checks
Worked example · free
Turn a project event into reflective analysis
- 2State the expectation and evidence.
- 3Explain why the interpretation changed.
- 3Name a future action tied to the new judgement.
Key terms
- Business Pitch
- A decision-focused presentation linking customer need, solution, evidence, implementation and commercial logic.
- Reflective Practice
- Analysis that connects experience and evidence to revised judgement and future action.
- Course Hurdle
- A condition that must be satisfied independently of the numeric assessment total in order to complete the course.
- CEIE Activity
- An entrepreneurship and innovation experience that contributes contact hours and requires related evaluation work.
- AI Declaration
- A disclosure identifying where and to what extent generative tools assisted assessed work.
Pitching, Reflection and Course Hurdles FAQ
What should the group presentation add beyond the proposal?
The presentation should make the business decision easy to follow. Show the customer need, how AI or machine learning changes the outcome, the business value before and after implementation, the resources required, the promotion route and the national-security or legal considerations. Use evidence and ownership rather than dense proposal text.
What makes the reflective essay analytical?
Analysis begins with a specific experience or result, compares it with the expectation, examines why the original interpretation held or failed and states how future action changes. Description tells the reader what happened. Reflection explains what the evidence means for judgement and what the student or team should do differently next.
Can strong grades compensate for missing the attendance requirements?
The Moodle attendance page says they cannot. It requires the CEIE contact hours with corresponding evaluations and the stated proportion of instructor-led classroom sessions. Failure to fulfil either attendance condition leads to course failure regardless of assessment grades, so these requirements must be tracked independently from the weighted tasks.
Assessment move
Prepare the pitch as a sequence of investor decisions, not as a summary of document sections. For reflection, keep a weekly table of expectation, evidence, interpretation and next action. Track CEIE hours, evaluations and classroom attendance on a separate checklist, because the course materials treat them as independent completion conditions.
Give every slide one job: establish the customer problem, show the venture response, present evidence, explain economics, address constraints or request a decision. Rehearse transitions by asking what question the previous slide leaves for the next one. Remove claims that cannot be defended from the proposal, pilot or cited material.
Time the presentation with space for explanation rather than filling every minute with new content. Build the reflective essay from decision points, not a diary. For each event, state the prior expectation, the evidence that challenged or confirmed it, the interpretation and the changed future action.
Connect the chosen business case and social-media channel to specific outcomes, then discuss social, ethical, legal and national-security implications without collapsing them into one paragraph. Before submission, verify the live task setting, filenames, declarations and group materials.
Continue checking the course Moodle page for both attendance conditions because strong graded work does not repair a missed completion requirement. Ask one listener to summarise the venture and one reader to summarise the lesson from your reflection. If either summary differs from your intended claim, revise the evidence chain before polishing delivery.
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