MGMT8015 Chap.13 In-Class Business Model Development
In-Class Business Model Development
The task
In the Second Semester 2026 offering, Assessment 2 is a group task worth 40% in which your group develops a comprehensive, well-structured business model for one new venture, in class, across Weeks 8, 9, 10 and 11.
Four equal parts
The weight is split into four parts of 10%, one each week.
In each part the group presents the developing model to internal stakeholders and answers probing questions on its substance, and feedback on each part arrives within two weeks.
Fixed rules
Groups are assigned in Week 7 and stay together, you must be in the room to take part, and late submission and extensions are not available; an extenuating circumstances application through ANUHub is the route if you cannot attend.
Marking criteria are on Canvas by the end of Week 6.
Building it well
The chapter turns the course tools into an order of work, shows how to rebuild a revenue claim from its assumptions, and prepares every member to defend every number.
What this chapter covers
- 01
Four in-class parts of 10% each
- 02
Groups, attendance and the no-extension rule
- 03
An order of work from the chapter tools
- 04
Evidence under every canvas block
- 05
Rebuilding a revenue claim
- 06
Presenting to internal stakeholders
- 07
Answering probing questions
- 08
Using AI tools in model development
Worked example · free
Find the break-even point for a venture's business model
- 1Contribution per subscriber: $60 − $38 = $22 a month.
- 2Break-even subscribers: $3,300 ÷ $22 = 150.
- 1Check: 150 × $22 = $3,300, which exactly covers the fixed costs.
- 1On the canvas, link the revenue stream and cost structure blocks to this figure and name the test that shows 150 students will subscribe.
Key terms
- Scaffolded Assignment
- A task built in stages, where each part extends the work of the part before it and earns its own share of the marks.
- Internal Stakeholders
- The audience inside the organisation, here classmates and teaching staff, to whom each part of the business model is presented.
- Probing Question
- A follow-up question that tests whether a claim in the business model is backed by evidence or a stated assumption.
- Break-Even Point
- The number of customers or units at which total contribution exactly covers fixed costs.
In-Class Business Model Development FAQ
How is the 40% for the business model task split?
Into four equal parts of 10%, one in each of Weeks 8, 9, 10 and 11. Each part is delivered in class, so you must be present to take part. Feedback on each part comes within two weeks, in class and on Canvas, and marking criteria are posted on Canvas by the end of Week 6.
Can I change groups or catch up on a missed part later?
Groups are assigned in Week 7 and you stay in the same group for the whole task. Late submission is not accepted and extensions are not available for this in-class work. If circumstances outside your control stop you attending, submit an extenuating circumstances application through ANUHub.
What do the probing questions test?
Whether the business model is backed by evidence. The task description asks groups to present to internal stakeholders and answer probing questions on the substance of the planned model, so expect questions on the customer, the market cut, the revenue figures, the competitors closest to your niche and the risks you face.
Can we use AI tools while developing the model?
Yes, and the class summary expects you to explore, evaluate and examine AI tools critically during business model development, particularly in Week 10. Cite and reference every tool accurately, reflect on the ethical and integrity problems it could raise, and where appropriate show in an appendix how you used it.
Exam move
Before Week 8, agree on one venture and draft every canvas block with the evidence or assumption behind it. After each part, list the questions you could not answer and fix the block that caused each one before the next week. Rebuild every number on the canvas from its assumptions, and rehearse with members questioning each other, since any member may be asked.
Keep notes from the Week 7 seminar, where most of the detail about the parts is given.
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