Macquarie University · FACULTY OF MANAGEMENT

BUSA8030 Chap.2 Professional Mindset: Soft Skills, Hard Skills and Roles

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Chapter 2 of 14 · BUSA8030

Professional Mindset: Soft Skills, Hard Skills and Roles

Week 2 asks what kind of professional business analytics needs, and the answer is someone who combines two families of skill. Hard skills such as coding, statistical and mathematical modelling and testing let a person produce a credible result. Soft skills such as creative thinking, teamwork, time management, communication and decision-making let that result be understood, trusted and used.

The lecture insists that both can be learnt, but through different routes: technique and practice for one, feedback, interaction and reflection for the other.

The chapter looks closely at what goes wrong when people with different skill profiles work together.

The lecture names communication barriers, different priorities, poor understanding of what the other side does, collaboration problems and differences in intellectual capacity.

Each has a recognisable symptom in real projects, and naming the symptom precisely is far more useful in a report than saying a project lacked soft skills.

It then sets out the main analytics roles, from data scientist and statistician to data architect, data analyst, business analyst and data engineer, and contrasts business analysis, which is oriented to processes and needs, with business analytics, which is oriented to performance and data.

A set newspaper reading on Australian employers adds evidence that interpersonal skills are often what graduates in quantitative fields lack. The chapter closes with a worked repair of a churn model that was accurate but ignored, showing that the fix often lies at the human interface rather than in the model.

In this chapter

What this chapter covers

  • 01

    Soft skills and hard skills compared

  • 02

    Five frictions between skill profiles

  • 03

    Six analytics roles and their needs

  • 04

    Business analysis versus business analytics

  • 05

    What employers report about graduates

  • 06

    Repairing a model nobody uses

Worked example · free

AskSia practice weighting: diagnosing a collaboration friction

Q [5 marks]. A council's data team builds an accurate flood-risk map, but road managers keep relying on last year's paper list because the map uses technical risk scores they cannot interpret. Diagnose the friction and propose a repair. (The 5-point weighting here is AskSia's own practice allocation, not an official Macquarie assessment scheme.)
Two skill families meeting in business analytics.Two skill families meeting in business analytics. The examples follow the Week 2 comparison. Hard skills are learnt through technique and practice; soft skills through feedback, reflection and repeated interaction. SOFT SKILLS HARD SKILLS creative thinking innovativeness teamwork time management communication decision-making computer coding statistical modelling mathematical modelling lab testing making things crafting BA A DATA PROFESSIONAL NEEDS A MIXTURE, LEARNT IN DIFFERENT WAYS
Two skill families meeting in business analytics. The examples follow the Week 2 comparison. Hard skills are learnt through technique and practice; soft skills through feedback, reflection and repeated interaction.
  • 2Name the friction: a communication barrier, with a role misunderstanding about who translates the scores.
  • 1Show the evidence: managers bypass the map and use an older list.
  • 1Repair: translate scores into the decision managers face, such as which roads to close first.
  • 1Embed: agree who presents the map at each storm briefing and review its use after events.
The model is not the problem. Technologists delivered scores without translating them, and managers were never asked what decision the map should support. Converting scores into a ranked road-closure list and giving one analyst responsibility for briefing managers before storms repairs the interface. Reviewing use after each event keeps both groups learning.
Sia tip — Write the friction as a pair of roles plus a symptom, such as analyst and road manager plus ignored output, before you suggest any training.
Glossary

Key terms

Soft skills
Developed human capacities such as communication, teamwork and creativity applied effectively at work.
Hard skills
Technical abilities such as coding, statistical modelling and testing that can be taught as techniques.
Data engineer
A specialist who builds data pipelines using deep software-engineering knowledge.
Data architect
A specialist who designs databases, warehouses and the integration between data sources.
Business analyst
A professional who runs and improves business processes and reports to decision-makers.
Role ambiguity
Uncertainty about who is responsible for which part of a shared piece of work.
FAQ

Professional Mindset: Soft Skills, Hard Skills and Roles FAQ

Which matters more in analytics, soft or hard skills?

Neither wins outright. Week 2 treats them as two halves of one outcome: technique produces a credible result, while communication and judgment determine whether managers trust and act on it.

What is the difference between a data analyst and a data scientist?

In the Week 2 role list, a data analyst works with structured data to answer a given business question, while a data scientist explores data from many sources to find patterns and predict future events.

Why do collaborations between technical and business staff go wrong?

The lecture lists communication barriers, clashing priorities, misunderstood roles, collaboration problems and gaps in depth of knowledge. Identifying which of these is present points to a specific fix.

Can soft skills really be learnt?

The unit treats them as developed rather than innate. Communication or facilitation improves through practice, feedback and reflection, which is one reason the weekly diary exists and asks you to reflect on specific moments.

How should I mention skills in my report?

Avoid lists of virtues. Describe a moment where one skill enabled another, such as a clear managerial question that let an analyst choose the right method, and show its effect on a decision.

Study strategy

Assessment move

Build a two-column table for your case organisation: hard-skill roles it employs on one side and the soft-skill activities that connect them on the other. Use job advertisements, annual reports and interviews as evidence.

Gaps in the second column often explain why an organisation's analytics underperforms.

For the diary, keep a note of one moment each week when communication changed what you understood, in class or in your group. Specific episodes like these are exactly what the reflection post needs, and they are impossible to reconstruct accurately at the end of the session.

Working through Professional Mindset: Soft Skills, Hard Skills and Roles in BUSA8030? Sia is AskSia’s AI Management tutor — ask any BUSA8030 Professional Mindset: Soft Skills, Hard Skills and Roles question and get a clear, step-by-step explanation grounded in how BUSA8030 is taught and assessed. Read this chapter free, then take your hardest questions to Sia.

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