AGRI90093 Chap.3 Context and Change
Context and Change
Change cannot be diagnosed through information deficits or demographic labels alone. This chapter separates external conditions such as climate, policy, markets and institutions from personal and enterprise circumstances such as health, family, labour and business stage.
It adds cognitive, social and dispositional factors, involvement level and a social-practice lens so that extension support responds to mechanisms rather than blame.
What this chapter covers
- 01
Mental models, theories-in-use and the risk of blaming participants
- 02
External conditions and internal circumstances that enable or constrain action
- 03
Cognitive, social and dispositional factors at different distances from a decision
- 04
Low-involvement and high-involvement change across enterprise systems
- 05
Social practice through routines, tools, skills, meanings and relationships
- 06
Turning each diagnosed factor into an actionable support route
Worked example · free
Diagnose uneven use of crop-scouting tools
- 1Map external conditions such as connectivity, subscription price and market recognition.
- 1Map internal conditions including labour, enterprise scale and confidence interpreting alerts.
- 1Identify cognitive uncertainty and social influence rather than labelling participants resistant.
- 1Recommend a low-risk trial, peer observation and review of false alerts as targeted support.
Key terms
- Mental Model
- An internal explanation that shapes how a person understands change and chooses action.
- External Context
- Conditions such as climate, markets, policy and institutions that individuals cannot readily control.
- Internal Context
- Personal and enterprise circumstances such as health, family, labour and business stage.
- Social Practice
- The connected routines, tools, skills, meanings and relationships through which action occurs.
Context and Change FAQ
Why is lack of information often a weak explanation?
People may understand a proposal while lacking time, finance, compatible routines, trusted support or control over conditions. Repeating information does not remove those constraints. A useful diagnosis identifies the mechanism that blocks action and matches support to that mechanism.
What is the difference between external and internal context?
External context includes climate, markets, policy, infrastructure and institutions beyond individual control. Internal context includes enterprise stage, health, family, labour and confidence. The distinction organises inquiry, but both kinds of context interact and can enable one action while constraining another.
How does a social-practice lens change analysis?
It shifts attention from an isolated attitude to the routines, tools, skills, meanings and relationships that hold current practice together. The resulting strategy may need workflow redesign, peer learning, compatible equipment or changed service relationships rather than a stronger promotional message.
Assessment move
Practise change diagnosis in four passes. First, define the exact practice and decision. Second, map external and internal context without treating either as destiny. Third, identify cognitive, social and dispositional mechanisms and decide whether the change has high or low involvement. Fourth, list which routines, tools, skills, meanings and relationships must move together.
Turn the analysis into support by linking each factor to an action. Remove demographic claims that do not explain a mechanism. In written work, replace resistance labels with questions about feasibility, agency and differing outcomes. Start each case by replacing broad labels such as innovation, sustainability or adoption with an observable practice and a decision point.
Specify who would do what, under which conditions and with what consequences. Map biophysical, financial, institutional, household and social conditions around that decision. For every contextual factor, write whether it changes feasibility, expected value, uncertainty, control or timing. This keeps the map explanatory and stops background description from masquerading as analysis.
Build a mechanism ledger with cognitive, social and dispositional entries. Under cognition, consider how people understand the option and its consequences. Under social processes, examine norms, trusted relationships, identity and opportunities for joint learning. Under disposition, consider willingness, priorities and perceived fit with existing goals. Add evidence that would support or challenge each proposed mechanism.
Demographic characteristics may guide inquiry, but they should not be treated as causes unless the pathway from characteristic to decision has been explained. Use high-involvement and low-involvement change as a design test. Estimate reversibility, complexity, resource commitment, uncertainty and the number of linked adjustments required.
A high-involvement change may demand trials, repeated interpretation, trusted support and coordination across several actors; a lower-involvement change may need clear information and convenient access. Write a support sequence appropriate to the involvement profile, then identify what would make your classification wrong.
The qualification is important because the same practice can impose very different commitments in different settings. When reviewing an answer, circle every use of resistance, barrier or attitude. Replace each circle with a more precise account of constraints, competing benefits, limited control, uncertainty or mismatch with the person's system.
Link that account to a feasible extension response and an indicator that would reveal whether the response helped. Finish by checking for unintended distributional effects: a practice may create benefits at program level while shifting labour, risk or decision power onto particular household or community members. Prepare one-page diagnoses for several cases rather than polishing only a familiar example.
Vary enterprise type, market access, environmental conditions and the reversibility of the proposed change. Compare the mechanisms that persist with those that change across cases. This develops transfer: the goal is to select and justify a diagnosis from evidence, not to force every situation into the same catalogue of factors.
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