FIT4005 Chap.12 Developing and Delivering Design Solutions
Developing and Delivering Design Solutions
Week 12 completes the Double Diamond with Develop and Deliver. Develop reopens the space after Define: How Might We questions turn the problem statement into open invitations, and brainstorming, brainwriting, SCAMPER, mind mapping, storyboarding and Crazy 8s generate many possible solutions with no wrong ideas at first. Convergence then evaluates and prioritises ideas on desirability, feasibility and viability.
Deliver moves the chosen idea from low-fidelity prototype to minimum viable product and into short agile cycles of building, measuring and learning. The chapter's worked model scores three ideas, selects one and scopes its first release, summarising the lecture's message that the first diamond designs the right thing and the second designs the thing right.
The lecture's closing distinction ties the two weeks together.
Develop is exploration and experimentation, so it rewards quantity and openness; Deliver is implementation and iteration, so it rewards focus and fast feedback. Both rely on collaboration across design, technology and business, and on validating ideas with real users. The Double Diamond is offered as a mindset that encourages wide exploration, bold testing and careful delivery.
What this chapter covers
- 01
The second diamond
- 02
How Might We questions
- 03
Brainstorming, brainwriting and SCAMPER
- 04
Crazy 8s and storyboarding
- 05
Convergence on desirability, feasibility and viability
- 06
Low-fidelity prototypes and MVPs
- 07
Agile delivery and build, measure, learn
Worked example · free
Converge on one idea with three criteria
- +1Portal: feasible and viable, but staff must remember to visit it, so desirability is moderate.
- +1Chatbot in the messaging tool: high desirability because help appears where staff already work; feasible with existing tools; viable at modest cost.
- +1Cards: cheap and feasible but quickly outdated and hard to search, so low desirability.
- +1Choose the chatbot and prototype a low-fidelity script with five common questions, testing it with one team before building further.
Key terms
- How Might We question
- An open-ended question that reframes a problem statement as an invitation to generate solutions.
- Brainwriting
- An ideation method in which each person writes ideas alone before the group discusses them, reducing groupthink.
- Minimum viable product
- An early, working version of a product released to gather feedback in real conditions.
- Convergent thinking
- Narrowing many ideas by evaluating, clustering and prioritising them.
Developing and Delivering Design Solutions FAQ
What does SCAMPER stand for?
The Week 12 lecture expands it as Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate and Reverse: seven prompts that each transform an idea to see whether a stronger version appears.
How should ideas be selected in the Develop phase?
The week's overview says convergence evaluates, clusters and prioritises ideas on desirability, feasibility and viability, weighing what users said, what is technically possible and what the business needs, to find the idea that consistently outperforms the rest.
How does agile fit the Deliver phase?
Agile delivers value incrementally in short cycles called sprints, integrating feedback and releasing improvements regularly. The lecture's example releases one feature of a learning tool to a small user group, then builds, measures and learns.
What is a minimum viable product?
It is an early, working version of a product released to real users to gather feedback in real conditions. In the Deliver phase a tested prototype becomes an MVP, and the team then improves it in short cycles of building, measuring and learning.
What are Crazy 8s and storyboarding used for?
Both belong to the divergent part of Develop. Crazy 8s is a rapid sketching exercise for producing many ideas quickly, and storyboarding maps out a user journey or use case so that a team can see how an idea would work in practice.
Assessment move
Run a short ideation session on a problem statement from Chapter 11: write a How Might We question, generate ideas silently, then sketch quickly. Score the ideas on the three criteria and scope a minimum viable product for the winner. Practise explaining why the losing ideas lost, since justification is what both assignments reward. Review the whole Double Diamond so you can place any method in its phase for the quiz.
Practise writing three How Might We questions for one problem statement, then decide which one opens the most useful space for ideas. Then sketch the first release as a single feature and name the measure that would tell you it worked.
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