University of Melbourne · S2 2026 · FACULTY OF ECONOMICS

ECON10004 Introductory Microeconomics

- one subject, every graph, every model, every mark
8 Chapters49-page Bible
Our own words - no uploaded lecturer files
Built to mirror S2 2026 · updated this semester
The Complete Exam Bible · S2 2026

ECON10004 Overview

Introductory Microeconomics
— one subject, every graph, every model, every mark
  • University of Melbourne
  • S2 2026
  • 8 chapters
  • Economics

Introductory Microeconomics teaches how people, firms and governments choose under scarcity — supply & demand, elasticity, surplus, taxes & deadweight loss, monopoly, externalities and game theory.

  • Assessed by Mid-semester test 25% · Individual written assignment 15% · Tutorial attendance and participation 10% + 1 more — End-of-semester examination is a hurdle
  • Key terms Opportunity cost, Elasticity, Consumer surplus, Deadweight loss
  • How to prepare Treat the tax / price-control / deadweight-loss chain and competition vs monopoly as the signature exam chains &mdash…
Why read this guide

What you get in the full ECON10004 Exam Bible

  1. 8 chapters, 49 pages — every examinable topic
  2. 11 original practice questions, most with model answers in the End-of-semester examination format
  3. 8 worked examples, solved the way ECON10004 marks
  4. 38 computed figures, redrawn from the course’s own numbers
  5. Exam-morning plan for the End-of-semester examination (50%) — what to revise last, where marks are lost

Free on this page: assessment table, chapter map, one worked example, key terms, FAQ. The rest is in the full exam bible.

ECON10004 · University of Melbourne
An independent, AskSia-authored study guide. AskSia is not affiliated with, endorsed by, or sponsored by University of Melbourne; the course code and name are used for identification only.
Assessment

How ECON10004 is assessed

ComponentWeightFormat
Mid-semester test25%From Week 4 to Week 7
Individual written assignment15%From Week 7 to Week 10
Tutorial attendance and participation10%Throughout the teaching period
End-of-semester examination · hurdle50%2 hours · must pass (50%) to pass the subject
Other students are asking · ECON10004

What other students are asking about ECON10004

Where can I find lecture notes or study guides for ECON10004 at UniMelb?
The ECON10004 study guide in AskSia Library covers Introductory Microeconomics in 8 chapters, with the assessment table, a chapter-by-chapter topic map, key terms and a worked example, free to read on this page.
Is there a final exam in ECON10004, and how much is it worth?
Yes. In the offering this AskSia Library guide is built from, End-of-semester examination carries 50% of the ECON10004 mark; the full split is Mid-semester test 25%, Individual written assignment 15%, Tutorial attendance and participation 10%, End-of-semester examination 50%.
What does ECON10004 cover on supply and demand?
In AskSia Library's ECON10004 guide, the Supply and Demand chapter explains the core model · linear D & S algebra · equilibrium.
What does ECON10004 cover on elasticity?
In AskSia Library's ECON10004 guide, the Elasticity chapter explains point formula · total-revenue rule · supply & cross-price.
What does ECON10004 cover on consumer and producer surplus?
In AskSia Library's ECON10004 guide, the Consumer and Producer Surplus chapter explains cS · PS · the three triangles · market efficiency.
Weights, dates and every chapter are set out with their sources further down this page.
Contents · every chapter, one map

What ECON10004 covers

Twelve course topics → one exam-ready map. Each links to its free chapter guide.

01

Economic Way of Thinking

Scarcity · trade-offs · PPF · comparative advantage

The economic way of thinking is the reasoning toolkit ECON10004 builds everything else on: how people, firms and societies make choices under scarcity.

  • 1.1 Scarcity & the economic problem
  • 1.2 Opportunity cost (and why sunk costs don't count)
  • 1.3 The production possibility frontier
  • 1.4 Comparative advantage & gains from trade
  • 1.5 Thinking at the margin (MB = MC)
  • 1.6 Positive vs normative statements
02

Supply and Demand

The core model · linear D & S algebra · equilibrium

A market is buyers and sellers of a good interacting, and the demand and supply model is the engine the rest of ECON10004 runs on: nearly every exam calculation starts by finding where the two curves cross and then layers a policy on top.

The demand curve slopes downward (the law of demand) and the supply curve slopes upward (the law of supply).

  • 2.1 The demand curve & its shifters
  • 2.2 The supply curve & its shifters
  • Movement along vs shift of a curve
  • 2.3 Market equilibrium (surplus & shortage)
  • 2.4 Comparative statics — the four cases
  • Solving linear demand & supply algebraically
03

Elasticity

Point formula · total-revenue rule · supply & cross-price

Elasticity turns the slope of a demand or supply curve into a unit-free number measuring how much quantity responds to a change in price, income, or another good's price.

  • 3.1 Price elasticity of demand (PED) and the point formula
  • The three regions: elastic, inelastic, unit-elastic
  • 3.2 Determinants of PED
  • 3.3 The total-revenue rule
  • 3.4 Price elasticity of supply
  • 3.5 Income elasticity
04

Consumer and Producer Surplus

CS · PS · the three triangles · market efficiency

Consumer and producer surplus are the two halves of the value a market creates.

  • Consumer surplus — the area under demand, above price
  • Producer surplus — the area above supply, below price
  • The choke price and the supply intercept (the triangle corners)
  • Total surplus = CS + PS, and reading areas off a linear graph
  • Why the competitive equilibrium maximises total surplus
  • The invisible hand — value vs cost on each unit
05

Market Efficiency and Failures

Taxes · price controls · deadweight loss · externalities

This chapter is ECON10004's market-failure toolkit: it covers every way the competitive equilibrium — which maximises total surplus — can be pushed off the efficient point, and the policies that respond.

  • Two kinds of intervention: price controls vs taxes & subsidies
  • Price ceilings and floors (binding vs non-binding; short side of the market)
  • Per-unit taxes: the wedge, revenue and deadweight loss
  • Tax incidence: statutory vs economic, split by relative elasticity
  • The signature chain: equilibrium → elasticity → surplus → tax → DWL
  • Minimum wage as a labour-market price floor; subsidies as reverse taxes
06

Production and Costs

Cost family · perfect competition · P = MC · shut-down

Production and costs is where supply curves come from.

  • Economic cost vs accounting cost (opportunity cost, normal and economic profit)
  • Sunk vs fixed vs variable cost — which costs affect decisions
  • The production function and diminishing marginal product
  • The short-run cost family: TC, ATC, AVC, AFC, MC
  • The geometry the exam tests (MC cuts ATC/AVC at their minimums)
  • Worked derivation from TC = 32 + q²/16
07

Monopoly and Game Theory

MR = MC · markup · welfare cost · Nash · prisoner's dilemma

A monopoly is a single seller of a product with no close substitute, so unlike the price-taking competitive firm it chooses a point on the downward-sloping market demand curve rather than taking the price as given.

  • Where market power comes from: barriers to entry (resource, government/patent, natural monopoly)
  • The single seller faces market demand = AR
  • Why marginal revenue is below price: the output vs price effect, and the linear MR = a − 2bQ rule
  • Profit maximisation: MR = MC for Q*, then read P* off demand; the markup and Lerner index
  • Price discrimination (1st/2nd/3rd degree) and natural monopoly
  • The welfare cost: P = MC benchmark, transfer vs deadweight loss, and that monopoly has no supply curve
08

Macroeconomic Foundations

Circular flow · GDP · inflation · unemployment · AD-AS

ECON10004 is a microeconomics subject — it studies individual markets, firms and households. This closing chapter steps back to ask a different question: how does the whole economy behave when you add every market together?

  • From micro to macro: the change in scale
  • The circular flow of income
  • GDP — measuring total output
  • Real vs nominal GDP and the deflator
  • Inflation and the Consumer Price Index (CPI)
  • Unemployment and the labour market

The final exam is 50% of your grade and a hurdle (you must pass it to pass the subject), so this guide teaches each model to exam standard: the diagram examiners look for, the formula they expect, and where the marks hide.

Where ECON10004 puts its weight in 2026 S2

Most emphasised: Production and Costs; Market Efficiency and Failures.

Regular: Supply and Demand; Elasticity; Consumer and Producer Surplus; Monopoly and Game Theory.

Brief: Economic Way of Thinking.

The demanding chains combine several operations: tax problems require a common traded quantity, separate buyer and seller prices, and correctly bounded welfare areas; firm problems move from production to total, average and marginal costs before applying the output and shutdown rules; strategic problems require the action set, complete strategies and payoff order to be fixed before equilibrium is identified.

Common mistakes in ECON10004

Reading elasticity from slope alone: use the point formula, including the price-to-quantity ratio, because slope depends on units and elasticity can vary along a straight line.

Using direct equations as if they were already graphed: rearrange demand and supply into inverse form before finding vertical intercepts or welfare areas.

Reversing the tax wedge: write PD − PS = t, keep quantity equal on both sides, and check that the buyer price is higher.

Treating every fixed cost as sunk: exclude only the unrecoverable portion; a fixed cost that can be avoided or recovered still affects the decision.

Stopping after MR = MC: use that condition to find quantity, then obtain price from demand and check whether operating beats shutting down.

Adding firm supply curves vertically: add firms' quantities horizontally at each common market price.

Equating returns to scale with marginal product: returns to scale changes all inputs together, whereas marginal product changes one input while holding the others fixed.

Reporting game payoffs as the equilibrium: keep row-player and column-player payoffs in order, but state the equilibrium as a strategy profile.

ECON10004 conventions

Standard market diagrams place quantity on the horizontal axis and price on the vertical axis, so direct demand or supply equations must be inverted before graphing.

Own-price demand elasticity is reported by magnitude; unless a two-point method is explicitly requested, use point elasticity.

For a per-unit tax, label the buyer price PD, seller price PS, common traded quantity Qt, and wedge t = PD − PS.

In a payoff matrix, the first number belongs to the row player and the second to the column player; write an equilibrium using strategies, not payoff values.

ECON10004 cheatsheet for exam revision

AskSia publishes a free ECON10004 cheatsheet for exam revision, an exam cheat sheet that follows the official permitted-materials rule for this assessment and condenses the topics in this guide. Open the ECON10004 cheatsheet.

Worked example · free

Taxes & deadweight loss — the signature diagram, mark by mark

Q [6 marks]. A $T per-unit tax is placed on sellers in a competitive market. Using a diagram, show the effect on price, quantity and total welfare.
PQDSS+taxQtQ*PbPsDWLtax rev
  • +1Draw S, D and the post-tax supply S+tax, shifted up by the full tax.
  • +2Mark Qt, buyer price Pb (on D) and seller price Ps (on S). The wedge Pb − Ps = T.
  • +2Shade tax revenue (the Pb–Ps rectangle out to Qt) and the deadweight-loss triangle, Qt→Q*.
  • +1State it: Q falls, buyers pay more, sellers keep less; DWL = welfare lost to trades that no longer happen.
Quantity falls Q*→Qt; buyers pay Pb, sellers net Ps, government collects the rectangle, and the triangle between S, D and Qt→Q* is deadweight loss — mutually beneficial trades the tax kills.
Sia tip — The last mark is usually tax incidence — who bears the tax splits by relative elasticity. Steeper (more inelastic) demand ⇒ buyers carry more.
Glossary

Key terms

Opportunity cost
The value of the next-best alternative you give up when you make a choice — not the price you pay, and not everything else you didn't do.
Elasticity
How responsive quantity is to a change in price, written as a ratio of percentage changes: %ΔQ over %ΔP.
Consumer surplus
What buyers were willing to pay minus what they actually paid — the area under the demand curve and above the price.
Deadweight loss
Welfare lost to mutually beneficial trades that no longer happen — caused by a tax, a price control, or market power.
Marginal cost
The extra cost of producing one more unit of output. A competitive firm produces where price equals marginal cost (P = MC).
FAQ

ECON10004 FAQ

Is ECON10004 hard?

Conceptually approachable but mark-dense: most questions reward applying a model to a diagram or a calculation, so the difficulty is precision under exam time. The final exam is 50% and a hurdle, so the stakes are concentrated on one paper.

How is ECON10004 assessed?

The final exam is 50% and a hurdle — you must pass it to pass the subject. The remaining ~50% is continuous assessment across tutorials, assignments and online quizzes; confirm this year's exact split in your subject guide.

What is on the ECON10004 final exam?

Supply & demand, elasticity, consumer and producer surplus, the tax / price-control / deadweight-loss chain, perfect competition vs monopoly, externalities, and basic game theory. The tax-and-deadweight-loss diagram is a signature question worth several marks.

Do I need calculus for ECON10004?

No. Introductory Microeconomics is graphical and algebraic. Calculus appears in intermediate microeconomics, not here.

Is using AskSia for ECON10004 cheating?

No. AskSia is a study reference written in our own words — we host none of your university's files, and Sia teaches you the method to earn the marks; it does not complete or sit your assessments.

Why is elasticity not the same as the slope of a demand curve?

Slope measures a change in quantity per unit of price, so its value changes when the measurement units change. Point elasticity multiplies the slope by the price-to-quantity ratio, producing a unit-free measure that can vary along a straight demand curve even when its slope is constant.

How do I calculate surplus when demand and supply are given as direct equations?

First solve the direct equations for equilibrium quantity and price. Then rearrange both equations with price as the subject, plot their vertical intercepts, and use the areas between the inverse curves and the market price to calculate consumer and producer surplus.

How should I set up a per-unit tax without mixing up the two prices?

Start with the wedge identity PD − PS = t and impose the same traded quantity on demand and supply. After solving, check that buyers pay more than sellers receive and that substituting both prices gives the same quantity.

Are fixed costs and sunk costs the same thing?

No. A fixed cost does not change with current output, while a sunk cost is specifically unrecoverable; a fixed cost can be wholly sunk, partly recoverable or fully recoverable. Current decisions should ignore only the sunk portion and include any avoidable or recoverable opportunity cost.

How does a competitive firm choose output and decide whether to operate?

Choose the quantity where marginal revenue equals marginal cost; for a price-taking firm, marginal revenue equals price, so this becomes P = MC. Then compare the resulting revenue with the relevant recoverable costs and shut down if operating would leave the firm worse off than producing zero.

How can diminishing marginal product coexist with constant returns to scale?

Diminishing marginal product changes one input while holding the others fixed, so congestion or a fixed bottleneck can reduce the extra output from that input. Returns to scale changes all inputs together, so doubling labour and capital can still double output even when adding labour alone has a diminishing marginal product.

What is the difference between adverse selection and moral hazard?

Adverse selection is a hidden-information problem: different types enter or leave a transaction because one side knows more before agreement. Moral hazard is a hidden-action problem: after incentives change, an action or effort level cannot be fully observed, so the contract must balance protection with behavioural incentives.

What is the difference between an action and a strategy in game theory?

An action is one choice at a particular decision point. A strategy is a complete contingent plan covering every situation in which the player might have to act, and a Nash equilibrium is reported as a profile of strategies rather than as the payoff numbers they generate.

Chapter questions

Questions students ask in each ECON10004 chapter

Is opportunity cost the money I spent on something?
No — that is the trap the exam plants over and over. Opportunity cost is what you gave up, not what you spent. It is the value of the single next-best alternative you forgo, which is frequently your time rather than a dollar figure. The price on the tag is only part of the story (and sometimes irrelevant if the real cost is the forgone activity). When a question hands you a dollar amount, check whether the better-valued alternative is something non-monetary before answering. Chapter 01 · Economic Way of Thinking
How do I tell a movement ALONG the curve from a SHIFT of the whole curve?
A change in the good's own price is a movement along a fixed curve — a change in quantity demanded (or supplied). A change in any shifter (income, prices of related goods, tastes, expectations, number of buyers/sellers, input prices, technology) is a shift of the whole curve — a change in demand (or supply) itself. Almost every true/false item in this chapter lives entirely on this distinction, so name which one it is and why. Chapter 02 · Supply and Demand
Is elasticity the same as the slope of the demand curve?
No — this is the most common trap. A straight-line demand curve has a constant slope (dQ/dP is fixed) but a changing elasticity, because ε also depends on P/Q, which changes as you slide along the curve. Elasticity is large (elastic) near the top where P/Q is large and small (inelastic) near the bottom. So 'the steeper curve is more inelastic' is only valid when you compare two curves at the same point; never read elasticity off the slope alone. Chapter 03 · Elasticity
Is consumer surplus the same as how much consumers spend?

No — this is the most common error markers see. Consumer surplus is not total spending and producer surplus is not total revenue. CS is the gap between what buyers would have paid (the demand curve) and what they actually pay (the price). PS is the gap between the price received and marginal cost (the supply curve). Computing ‘price × quantity’ for a surplus gives the wrong answer; surplus is measured as a triangle area, not a rectangle.

Chapter 04 · Consumer and Producer Surplus
Does a price ceiling always cause a shortage?
No — only a binding control changes anything. A ceiling bites only when it is set below equilibrium (creating a shortage); a ceiling set above P* is non-binding and the market just settles at P* as before. Symmetrically, a floor only binds when set above equilibrium (creating a surplus). Always check which side of P* the control sits on before drawing a shortage or surplus — examiners love a non-binding trap option where the correct answer is “no effect.” Chapter 05 · Market Efficiency and Failures
Is a sunk cost the same as a fixed cost?
No — this is the classic trap. Both are independent of output, so students lump them together, but the difference is recoverability. A fixed cost (insurance, plant maintenance) has a positive opportunity cost and belongs in your decision; a sunk cost (already spent, unrecoverable) has zero opportunity cost and must be ignored. A pharma firm's R&D is fixed AND sunk; its marketing is fixed but NOT sunk. 'We've spent so much, we can't stop now' is the sunk-cost fallacy the exam loves to bait. Chapter 06 · Production and Costs
Do I read the monopoly price off MR, MC, or demand?
Off demand — always. MR = MC only gives you the profit-maximising quantity Q*. The firm then charges the highest price the market will bear for Q*, which is found by plugging Q* into the demand curve and reading straight up. A reliable sense-check is that P* must exceed MC; if your price isn't above MC, you read it off the wrong curve. Charging P = MC (the competitive rule) or reading the price off MR are the two traps the exam baits every year. Chapter 07 · Monopoly and Game Theory
What's the actual difference between microeconomics and macroeconomics?
It is a question of scale, not subject matter. Micro (all of ECON10004 before this chapter) studies single markets and the decisions of individual households and firms — the price of coffee, one firm's output. Macro adds every market together and studies economy-wide aggregates: total output (GDP), the average price level (inflation), and the overall labour market (unemployment). The same demand-and-supply logic carries over, but the questions become 'what determines total output and the price level for the whole economy?' rather than 'what is the price in one market?'. Chapter 08 · Macroeconomic Foundations
Study strategy

How to study for the exam

Treat the tax / price-control / deadweight-loss chain and competition vs monopoly as the signature exam chains — they recur and they carry diagram marks. For every model, practise drawing the diagram from a blank axis and labelling the exact areas examiners reward (surplus triangles, the tax wedge, the DWL triangle).

Because the final is a 50% hurdle, banked diagram marks are the safest marks in the subject.

Study ECON10004 with AI

Your AI Economics tutor for ECON10004

Stuck on a hard ECON10004 question? Sia is AskSia’s AI Economics tutor — ask any ECON10004 Introductory Microeconomics question and get a clear, step-by-step explanation grounded in how the course is actually taught and assessed. Read this whole study guide free, then take your hardest questions to Sia.

A+Everything unlocked
Unlocks this Bible + all 178 of your University of Melbourne subjects - and 1,000+ Bibles across every Australian university.
Sia - your ECON10004 tutor, unlimited, worked the way the exam marks it
The full 49-page Bible + practice bank with worked solutions
Chrome extension - sync your LMS so Sia knows your deadlines
Bilingual EN / Chinese on every Bible and every Sia answer
$0.99 Trial
30-day money-back · cancel in one tap · how it works